Heather Taylor

Heather is a writer and filmmaker who covers media and communications, tech, ecommerce and the arts and was listed by Brand Republic as one of the top 200 most influential bloggers in 2011. She is currently editorial director of Econsultancy in New York.

Prior to her move to Econsultancy, Heather was acting editor of About the BBC, the BBC corporate blog and website, and managed online corporate reputation for the BBC. Previous roles included social media manger for PayPal UK and social media/ PR manager for Groundswell award winner, giffgaff.

Heather speaks at events on social media, marketing, community and filmmaking - previous speaking engagements include talks at ComicCon, Reputation Online Live, Technology for Marketing and Advertising, PR Week, European Customer Experience World, Social Media in Business, Media Camp London, and Digital Surrey. She has also advised on social media strategy for a number of startups and charitable organizations.

Changes in technology for 2013

One of the biggest drivers for change often comes from the advances in technology. This is true for us as a society and us as marketers.

For instance, with the invention of smart phones, a whole industry bloomed and our behaviour changed. I, like most people, feel lost without that tiny computer in my pocket. Who prints off maps anymore?

by Heather Taylor 11 January 2013 16:45pm 2 comments

What will Facebook look like in 2013?

Throughout 2012 we saw speculations and rumours surrounding Facebook and its IPO. There have been plenty of doom and gloom predictions and Facebook itself has stayed tightlipped about how it is going to grow in the future.

So what's going to happen with Facebook and its billion users in the year to come?

by Heather Taylor 12 January 2013 17:45pm 4 comments

Publishing and content in 2013

As companies begin to look at inhouse content creation, the lines have blurred between traditional publishing and brand publishing. It's not enough to put out sub-standard content or rely on media outlets to tell brand stories.

While companies move into the publishing space, what will happen to this long standing industry?

by Heather Taylor 12 January 2013 16:45pm 1 comment

The continuing growth of integrated marketing in 2013

With JUMP coming up in New York on January 30, 2013, we're very interested in what is happening in the world of integrated marketing.

We're tired of companies working in independent silos and not having the conversations that can save them time and money, as well as create a better customer experience and help grow their business.

by Heather Taylor 09 January 2013 16:45pm 2 comments

The big three: Google, Microsoft, and Apple in 2013

Throughout the year, the news is punctuated with the latest changes in the big three: Google, Microsoft and Apple.

But what can we expect from them in the year coming up? New products? New software? New directions? And how will these changes potentially affect the marketplace?

by Heather Taylor 07 January 2013 16:45pm 3 comments

The face of retail in 2013

With the UK being rocked by the closure of major retail chains such as video rental chain Blockbuster and music store, HMV, it's an important for us all around the globe to look at what the face of retail will be in 2013 and how shopping needs to continue to change with technology.

Some retailers like Nordstrom are already aware of the need to innovate. Major retailers can't sit back any longer and watch their competitors crumble without thinking they could be next.

by Heather Taylor 18 January 2013 16:31pm 1 comment

What's heading our way for search and analytics in 2013

The more data points we have as marketers, the more we are able to analyze the effectiveness of of what we do online and how we can readily adjust our strategies, including search.

Each year, we look ahead and try to focast what changes we can expect in the year ahead. No one predicted that Facebook would be joining the search game but here are another few predictions that may happen in the next 12 months.

by Heather Taylor 17 January 2013 16:45pm 2 comments

Big data in 2013: experts' view

Moving from conversations dominated by mobile to data, some marketers never want to hear the term 'Big Data' again. But with more and more companies in social and tag management utilizing the surge of data available to them, the big data conversation is not one that ended with the end of 2012.

We've already touched on big data with a post earlier this month by Patricio Robles on the challenges of big data in 2013, but this time we're hearing from some of the experts.

by Heather Taylor 15 January 2013 16:45pm 1 comment

The future of tag management

Tag management has been on everyone's lips in 2012 so it's no surprise that the conversations are continuing into 2013. It's important for companies to better manage their websites and the information of their own and that of their customers that they are sharing.

Better site performance is expected by customers especially for ecommerce sites. Tag management is the way to make this happen and will be utilized by more and more companies throughout the year.

by Heather Taylor 14 January 2013 16:45pm 1 comment

2013: the year of ‘smart data’

Yesterday, we looked at what some industry professionals think are the big trends in big data for the upcoming year. I had the chance to talk to Dr. Michael Wu, Chief Scientist at Lithium Technologies, about what he is looking at for his research in 2013.