Jake Hird

A Senior Research Analyst for Econsultancy, Jake comes from a background of online commerical research, development and account management, including a considerable amount of time spent with a leading digital agency and top UK digital group.

He takes a keen interest in emerging digital trends and technology and welcomes any new industry insights or thoughts.

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What we've been reading this week: APAC edition

Finally, it’s the end of the week. But what have we been reading and sharing around the office? Here’s a quick round up of the content that grabbed our attention.

Pop back later to see what our UK and US offices have being checking out as well.

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Posted 18 May 2012 02:00am by Jake Hird with 0 comments

What we've been reading this week: APAC edition

Finally, it’s the end of the week. But what have we been reading and sharing around the office? Here’s a quick round up of the content that grabbed our attention.

Pop back later to see what our UK and US offices have being checking out as well.

 -

 

Read more...

Posted 11 May 2012 01:30am by Jake Hird with 0 comments

What we've been reading this week: APAC edition

Finally, it’s the end of the week. But what have we been reading and sharing around the office? Here’s a quick round up of the content that grabbed our attention.

Pop back later to see what our UK and US offices have being checking out as well.

 -

 

Read more...

Posted 04 May 2012 03:30am by Jake Hird with 0 comments

What we've been reading this week: APAC edition

Finally, it’s the end of the week. But what have we been reading and sharing around the office? Here’s a quick round up of the content that grabbed our attention. 

Pop back later to see what our UK and US offices have being checking out as well. 

-

 

Read more...

Posted 20 April 2012 01:45am by Jake Hird with 2 comments

What we've been reading this week: APAC edition

Finally, it’s the end of the week. But what have we been reading and sharing around the office? Here’s a quick round up of the content that grabbed our attention. 

Pop back later to see what our UK and US offices have being checking out, too. 

-

 

Read more...

Posted 14 April 2012 02:30am by Jake Hird with 0 comments

What we've been reading this week: APAC edition

Finally, it’s Friday. But what have we been reading and sharing around the office this week? Here’s a quick round up of the content that grabbed our attention. 

Pop back later to see what our UK and US offices have being checking out, too. 

-

 

Read more...

Posted 05 April 2012 23:30pm by Jake Hird with 0 comments

What we've been reading this week: APAC edition

Finally, it’s Friday. But what have we been reading and sharing around the office this week? Here’s a quick round up of the content that grabbed our attention. 

Check back later to see what our UK and US offices have been taken by as well.

 - 

 

Read more...

Posted 30 March 2012 01:30am by Jake Hird with 0 comments

A-Z of Pinterest-ing brands

So, Pinterest is still the buzzword of the industry and something that looks like it might stick around a little while longer. 

It’s also something that Econsultancy’s explored from various different angles, but we’ve not actually gone into too much detail about the companies using it.

There’s a handful of extremely comprehensive lists floating around the web, but I thought it might be interesting to see if a full A-Z list of brands and organisations could be compiled. 

Surprisingly, it turns out you (almost) can, which is quite something, considering for how little time the platform has been around... 

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Posted 27 March 2012 15:43pm by Jake Hird with 1 comment

What we've been reading this week: APAC edition

It’s finally the end of the week. But what have we been recently reading and sharing around the office? Here’s a quick round up of the content that grabbed our attention.

Check back later to see what other stuff our UK and US teams have being reading, too.

Read more...

Posted 23 March 2012 03:15am by Jake Hird with 0 comments

Q&A: Tourism Australia's Nick Baker on content creation and curation

Econsultancy recently launched its State of Digital Marketing in Australia report, which found that online marketing is rapidly becoming a priority for companies, although many are struggling with elements within this.

However, a number of organisations in the country have a well-established legacy of digital operations, arguably the most recognisable and prominent being Tourism Australia, the official Government agency which is responsible for both the international and domestic promotion of Australia as a travel destination.

Here, their executive general manager of consumer marketing, Nick Baker, explains the secrets of their success to date, as well as their plans for the future…

 

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Posted 26 March 2012 00:30am by Jake Hird with 1 comment