The managing director of PR Agency One
Read more
It is about time that the public relations industry got to grips with SEO. As part of my work I have spent a lot of time building an SEO PR proposition, however many agencies still ignore the subject.
Apart from a few savvy PR agencies, the majority of PRs just don’t understand the relationship between PR and search engine visibility, let alone how to measure if this visibility leads to some sort of ‘conversion.’
Frankly, it’s embarrassing.
Read more...
by James Crawford
14 August 2012 10:28am
56 comments
