Listen & Learn Research was set up to help create real insights from an amazing new resource; the thousands of conversations that people are having every day using social media.
We saw the potential that social media offers in helping us understand what people think. We also knew that the monitoring approach currently available seldom delivers actual insight (good information certainly; real insight, not so much).
And so, Listen & Learn Research. We’re a business based on people, looking to help brands understand people. The way we work is a bit different, which means we can deal with vast amounts of qualitative data cost effectively and quickly. Our research experience means we know what to do with it. Our consulting backgrounds mean we want to understand your business and help you make a difference.
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If you’ve not read Google’s Zero Moment of Truth (ZMOT), I highly recommend it.
It neatly summarises a growing argument: the way that consumers buy has changed forever.
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by Jeremy Hollow
05 October 2012 09:26am
7 comments
Social media monitoring as a technique has evolved to become almost totally marketing-centric, but this misses a trick.
While dashboards provide great real-time information, they can struggle to help you really learn about your consumers.
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by Jeremy Hollow
10 May 2012 09:09am
11 comments