Joe Cothrel

Five phases of social business maturity

If you follow the topic of social business, you’ve probably seen a five-step model that depicts the different stages that a large enterprise progresses through on their way to fulfilling the vision of social business.

Interestingly, these models don’t say a lot about how to get from one phase or stage to the next. Stage three, for example, may consist of three things – but what’s the important part?

Where do companies get stuck? What do you really need to complete in order to get to the next level?