Justin Thorne

An entrepreneurial, analytical and commercial T-Shaped marketing professional with extensive strategic and tactical experience and broad set of skills in traditional and digital marketing.

I have been writing 'marketing words' for 15 years and working in the 'digital' field for 12 years in various industries including; Banking, Investments, Legal, FMCG, Telecommunications, Logistics & eCommerce. 

Brands I have managed include Coca-Cola, Lloyds TSB, Mourant Group, Budweiser, RBSI, Jersey Post Group and multiple NPD brands and start-ups.

I am an expert in developing digital marketing strategy that supports and often drives the broader marketing plan. My specialist areas are digital strategy development and implementing effective websites, SEO, PPC and Social Media Marketing that delivers measurable ROI.

I have had direct P&L responsibility ranging from £250K to over £2m.

I completed a Masters (M.Sc.) in Marketing at the University of Glamorgan, focusing on the phenomenon of social media and postmodern marketing.

I am also a qualified financial adviser (IFA), having completed the IAC qualifications via The Securities and Investment Institute. 

Teaching/lecturing is one of my passions and in addition to lecturing for the CIM up to PostGrad level, I have developed a number of one day, half day and mini courses on the topics of Digital Marketing, SEO and Social Media Marketing. I have been lucky enough to provide training and lecturing in the UK, The Middle East and the USA.

I have published a number of articles and academic journals on the phenomenon of online communities, some of which are available to download from my LinkedIn profile (feel free to connect!) I am very passionate about digital marketing and whilst I can apply myself to academia, I prefer 'doing' than writing about how to do it.

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