Kevin Gibbons

50 search marketing tips for beginners

How can you make the most of your SEO budget? What techniques get you penalised by the search engines? Is it possible to increase the returns on your optimisation investment?

Last month I wrote about how to fit SEO alongside your day job, so I’ve compiled this list of 50 rules and tips to help boost your website’s ranking and performance.

by Kevin Gibbons 08 September 2011 09:14am 11 comments

How to impress at an SEO interview

More students than ever before begin university this autumn and they’re likely to graduate into a tough job market.

So what can would-be SEOers do to boost their employment chances?

by Kevin Gibbons 31 August 2011 12:03pm 8 comments

How to fit SEO alongside your day job

Can a small business owner really fit enough optimisation into their day to make a difference?

I often fall into conversation with ambitious men and women who’ve started their own businesses but can’t yet afford the services of an SEO agency. It’s often very frustrating for them.

by Kevin Gibbons 11 August 2011 11:06am 7 comments

How to lose friends and influence no one

Too many businesses seem to forget customer service and best practice as soon as they venture online. They behave as though any sales behaviour is allowed via the internet.

In fact, with so many people relying on the web for shopping, socialising and research, these companies risk alienating huge numbers of people and damaging their corporate reputations.

by Kevin Gibbons 14 June 2011 11:09am 7 comments

25 reasons why you should be blogging

Blogging has never been so popular, particularly among the online marketing community. But why should you take it up? Here are 25 good reasons…

by Kevin Gibbons 21 April 2011 10:41am 20 comments

How to sell curry on the web!

I came home on Friday to find not one but four different takeaway menus through my letterbox and it got me thinking: What a waste of paper and someone’s time these disposable fliers are.

It would be much better for the millions of curry houses, pizza places, kebab shops and Chinese restaurants to invest that time and money into some decent online marketing instead. After all, a huge amount of people now go online when they want to order food, meaning you can market to them at exactly the moment they want to buy.

by Kevin Gibbons 31 March 2011 11:02am 19 comments

What to do if you can’t afford SEO

Many small businesses are trapped. They know their companies could grow by marketing online more effectively but they do not have a big enough annual budget to get an agency to work for them.

So what can they do? Knowing they are missing out on considerable potential revenue but not having enough spare cash to chase that revenue must be frustrating.

by Kevin Gibbons 08 March 2011 09:25am 19 comments

Managing your first online marketing project

Overseeing an offline company’s first steps into online marketing can be challenging for even the most experienced project manager.

Yet I keep meeting hardworking but inexperienced small business employees who’ve found themselves suddenly thrust into the world of online marketing, usually after heading up the company's offline promotions.

by Kevin Gibbons 17 February 2011 10:59am 2 comments

Lessons to learn from Groupon to make sure your website isn’t dull, dull, dull!

Is your company building an online personality that stands out or are you simply going through the motions?

This post is entirely inspired by the sheer genius of Groupon.com, a company that sends out a daily email of discounts and deals.

by Kevin Gibbons 31 January 2011 11:32am 5 comments

How to steer clear of the OFT when blogging

Placing posts on high-authority blogs that include links to your own pages is a sure-fire way to boost your website’s organic optimisation.

Gaining sought-after link juice by negotiating guest blogging slots on popular websites can be a really powerful weapon in your search engine optimisation (SEO) tool kit. So powerful in fact, that many corporations and SEO execs are very willing to pay in order to secure the link.

But it’s now looking bleak for anyone who relies on paid-for placement, with the Office of Fair Trading (OFT) taking an interest back in December.

by Kevin Gibbons 04 January 2011 10:38am 6 comments