Kevin Gibbons

How to do e-commerce right

With online sales predicted to top £11bn this Christmas, it's incredible how many retailers still offer websites that are mere online catalogues and don’t allow you to shop.

In fact, even some high street chains are only now taking their first steps in e-commerce.

by Kevin Gibbons 16 December 2010 10:20am 6 comments

Five things you can’t slack off this Christmas

Unless you’re the NHS, police or a major retailer, your workforce is probably going to relax a bit over the festive period. For around two weeks, many companies will operate with a mere skeleton staff and the workers that do make it in will spend their days eating mince pies and leaving at three.

It’s one of my favourite times of year. But, if you’re serious about your search engine optimisation (SEO), company reputation, and online marketing, there are some things you simply cannot afford to slack off on, no matter how much holiday people are taking.

Here are my top five...

by Kevin Gibbons 06 December 2010 11:36am 0 comments

Graze: A model for network marketing success

Has your business been enveloped by the Graze phenomenon yet? Have you noticed your employees or colleagues receiving small brown, bi-weekly boxes filled with nuts, olives and other nibbles?

This is a shining example of the success of network marketing.

by Kevin Gibbons 03 November 2010 10:28am 5 comments

Email marketing: How to make more of subscriber data

Email marketing is easy to get wrong and difficult to do well, yet many firms fail to use the data they’ve captured to target their messages more effectively.

This means that they are effectively choosing to work blind and use guesswork to increase their open and click-through rate, when they could be working with real facts and figures about their recipients instead.

by Kevin Gibbons 26 October 2010 10:13am 2 comments

Link building for SEO beginners

Many new clients believe that climbing the rankings is down to technical tweaking of the website, when actually it’s hugely influenced by the number of inbound links to a site.

You see, search engines like Google look at what value the rest of the web places on a particular web property.

by Kevin Gibbons 14 October 2010 11:15am 16 comments

How to market to women on the web

Do you know, I nearly gave this the headline ‘How to target women online’, but I thought I might be misleading the reader…

Women outnumber men online, according to eMarketer research, and the proportion is growing. The number of female internet users has been gradually overtaking the number of men online since 2008.

by Kevin Gibbons 04 October 2010 13:12pm 5 comments

Five reasons your clients hate you

I meet a surprising number of prospective clients who confess to having thoroughly disliked their previous SEO agency.

Many of them have simply run into the charlatans our sector unfortunately attracts, but I have encountered quite a few companies which have had decent optimisation work done on their behalf.

by Kevin Gibbons 28 September 2010 11:18am 16 comments

Ten tips to help your landing pages sell

Landing pages are one of the most important elements of your website. It doesn’t matter how great your SEO efforts, how marvellous your product and how enthusiastic your staff; if your landing page doesn’t cut it, your customers will leave without purchasing.

A bad page will see your visitor bounce straight back to the search engine they came from.However, a good page will attract and hold their attention, while persuasively encouraging them to do whatever it is the page exists for. So how do you achieve this?

by Kevin Gibbons 08 September 2010 09:29am 9 comments

Five things to consider before starting an SEO campaign

If your company is new to search engine optimisation (SEO) then you need to remain in control of the work that’s being done, whether you’re using an agency or you’ve hired someone in house.

Of course, not everyone has time to research optimisation tactics so they may not understand the work that’s being done on their company’s behalf. So here are my five tips to help you successfully manage your SEO team:

by Kevin Gibbons 31 August 2010 12:08pm 14 comments

How beneficial is Foursquare for businesses and individuals?

For those of you who follow me on Twitter, you might have seen that I recently joined Foursquare, admittedly to try and find out what all the fuss was about.

In actual fact I think it could provide great value to a lot of businesses, as well as certain individuals trying to promote a cause or product.

by Kevin Gibbons 24 August 2010 11:10am 2 comments