Remember when school teachers used to tell you that a picture tells a thousand words? Well now social media is telling us too...
Social media marketing isn’t always easy to get right, especially when it comes to rapidly developing and changing platforms such as Twitter. However, it is very easy to get wrong, as UK pest control giant Rentokil found out this month.
There’s a good business case for making your website more accessible to the UK’s disabled community.
If your website is at the design stage then ask your designer what they’re doing to ensure that people with sight difficulties and cognitive impairments can still use your pages. It’s undeniably easier to build accessibility in from the start.
Don’t despair if your website is already up and running, though, you can still retrofit.
For some companies, marketing through social networks isn’t enough, they want to create their own social spaces to attract visitors.
Here are ten tips for building social networks and forums...
‘Building character’ always sounds painful, doesn’t it? It tends to mean wet camping trips or going on a French exchange at school.
In the world of online marketing, building character can be equally painful, but the benefits are far more tangible.
Remember back when the credit crunch was new? Every other blog post, including a fair few of mine, urged firms not to lose faith in online marketing, not to hack at their search engine marketing (SEM) budgets or lay off members of their online PR team.
I still think it’s important to hold marketing nerve. If you are to
grow your business then a successful marketing strategy is essential
and budget cuts are not going to help.
However, as the country
shudders its way out of a historic recession, achieving an estimated
0.1% of growth in the last three months of 2009, it’s time to face
facts. Your money need to work harder.
Search engine optimisation (SEO) has only existed for a few short years, but that doesn’t mean we cannot learn lessons from the past.
I’ve always admired the spirit of Britain during World War
Two, even if most of my knowledge has been gleaned from TV-sitcoms. As
a marketer, I’m particularly interested in the propaganda of the time.
Are any of the WW2 messages relevant today? I thought I’d
take a look at the slogans of WW2 and see if they hold any wisdom for the
modern online marketer...
It’s been an interesting few weeks here at SEOptimise towers, as we’ve been recruiting search engine optimisation (SEO) executives to come and join our team.
There’s been a great debate recently about what codes of conduct should be in place in terms of marketing at children via the internet.
If your customer base is children, what rules should you bear in mind
to keep your marketing legal and moral? Is it just common sense or is
there more to it?
The internet is filled with opinions and marketing. Well, opinions, marketing and porn, if you want to be exact, but those three cover pretty much everything!
Many companies would much rather prospective clients read their
marketing and avoid any opinions about their products or services. After all, although some of that feedback may be good, it’s beyond
corporate control. For any business that isn’t used to the online
environment, that’s a scary thing.