Linus Gregoriadis

Research Director at Econsultancy.

UK Research Director at internet research and training company Econsultancy.

Econsultancy, which has offices in London and New York, is a community-based publisher offering analysis and insight about digital marketing and e-commerce to 100,000 registered users.

Business intelligence meets web analytics

Econsultancy has today published a new best practice guide aimed at companies wanting to join up online and offline data, bringing together their often separate web analytics and offline business intelligence platforms.

Below, the report's author Julian Brewer answers some questions about the widespread challenges and opportunities that inspired him to write this report.

by Linus Gregoriadis 23 May 2013 12:23pm 0 comments

Q&A: Microsoft UK's Head of Digital on the complexity of running multiple sites

Mark Johnston is responsible for an array of Microsoft UK websites and blogs aimed at both businesses and consumers.

Below, he talks about the complexity of meeting the needs of numerous stakeholders and personas, and how his team has developed a framework of responsive web templates partly as a result of exponential mobile traffic.

by Linus Gregoriadis 20 May 2013 13:21pm 0 comments

What does big data mean for your business?

Econsultancy last week published a Big Data Trends Briefing, in association with TagMan.

The report contains input from CRM strategist and consultant, Andrew Campbell, and Dr Duncan R Shaw, an information systems lecturer based at Nottingham University Business School.

Below, our two independent experts provide answers to some big data questions.

by Linus Gregoriadis 25 April 2013 15:06pm 7 comments

How can companies embed a user experience and testing culture?

Last week saw the launch of the Econsultancy / WhatUsersDo User Experience Survey Report at an event held in London, with a panel of brands including Hobbs, PhotoBox and UBM.

Below, for the benefit of those who couldn't attend the event, the panellists answer some questions about the research and the approach to user experience within their organisations.

by Linus Gregoriadis 14 February 2013 15:08pm 0 comments

Q&A: Sarah Chambers of Radley and Co on conversion rate optimisation

Sarah Chambers is Site Operations & Development Manager at fashion retailer Radley and Co, focused on optimising the website to improve customer experience and conversion rates.

Her role involves overseeing a data-driven approach to website optimisation that combines analytics, usability, design and testing. We asked her a number of questions about her approach, and the company's work with RedEye to improve conversion rates.

by Linus Gregoriadis 10 December 2012 14:23pm 1 comment

Q&A: David Sasson of Outbrain on content marketing and content discovery

David Sasson is COO of content discovery solution Outbrain, the sponsor of the Content Marketing Survey Report being published by Econsultancy next week.

David, who will be on the panel for the research launch event in London next Wednesday, spoke to us about the growth of content marketing and what the company's platform can offer for publishers, advertisers and consumers.

by Linus Gregoriadis 27 September 2012 10:45am 4 comments

Soul-searching in the world of display advertising

This month has been a busy time for the online display advertising world with the huge dmexco trade show in Cologne followed by AdTech and two display-focused conferences taking place in London last week.

This post covers some of the main trends and challenges discussed at these events, some of which were outlined in my State of Display presentation at OMMA Display.

While there is much excitement around the growth of real-time bidding, there has also been plenty of realism and candour about the industry's on-going struggle to address the issues which are preventing brand advertisers from investing more of their advertising budgets.

by Linus Gregoriadis 25 September 2012 13:10pm 0 comments

The latest trends in UK search marketing: your input required

Econsultancy had today launched the annual UK Search Engine Marketing Benchmark Survey, in association with Guava, part of the NetBooster Group.

The research, now in its sixth year, explores levels of spending on paid and natural search, as well as the impact of trends such as the rise of mobile and growth of Google+. As usual, those taking part in the survey will get a free copy of the full report.

by Linus Gregoriadis 23 February 2012 12:10pm 4 comments

Social media engagement is 'the top priority for digital marketers'

New research about digital marketing trends published today shows that social media engagement is rated as both the top priority and most exciting opportunity for companies this year.

But while the fourth Quarterly Digital Intelligence Briefing, published by Econsultancy in association with Adobe, shows a huge appetite for social media programmes, there is a worrying lack of commitment to investment in associated analytics and measurement.

by Linus Gregoriadis 13 February 2012 12:45pm 9 comments

Companies boosting digital marketing budgets - new report

Companies are investing more money in digital marketing and related technology as they seek to benefit from the ever growing digital economy, according to research published today.