Linus Gregoriadis

Research Director at Econsultancy.

UK Research Director at internet research and training company Econsultancy.

Econsultancy, which has offices in London and New York, is a community-based publisher offering analysis and insight about digital marketing and e-commerce to 100,000 registered users.

Market research paradigm is changing quickly

The world of market research is undergoing a rapid transformation as a result of online survey technology. But marketers need to make sure that they are providing a survey experience in line with consumers' increased expectations.

by Linus Gregoriadis 23 April 2007 13:31pm 0 comments

Search returns still high but Google power spells risk

The effectiveness of Google is unrivalled in the Search marketplace but there is a high level of concern among businesses about the search engine's unprecedented power, according to new research.

by Linus Gregoriadis 16 April 2007 12:43pm 2 comments

E-consultancy publishes Online PR Briefing

We've just published an Online PR Briefing which is free to download.

by Linus Gregoriadis 03 April 2007 12:26pm 0 comments

Challenge of measuring online lead generation ROI

Any lingering doubts that marketers are working in a truly multi-channel environment must now be dispelled following our recent Online Lead Generation Report.

by Linus Gregoriadis 30 March 2007 10:51am 1 comment

Search Engine Marketing survey attracts 700 respondents

Around 700 marketers have now taken part in an online Search Engine Marketing survey carried out by E-consultancy in association with search agency Neutralize (*\*).

by Linus Gregoriadis 14 March 2007 11:19am 0 comments

Affiliates close rank after ASOS CEO calls them "grubby"

ASOS CEO Nick Robertson has managed to offend the entire affiliate marketing community by describing some of them as "grubby little people in grubby studios".

by Linus Gregoriadis 13 March 2007 15:41pm 15 comments

US digital agency iCrossing buys Spannerworks

Spannerworks, a leading UK search marketing agency, has been acquired by the US digital agency iCrossing in a deal worth “well in excess” of £10 million, the Spannerworks CEO has told E-consultancy in his first interview about the deal.

by Linus Gregoriadis 12 February 2007 08:00am 0 comments

Email Census highlights lack of ROI measurement

E-consultancy has this week published its Email Marketing Industry Census in association with Adestra.

by Linus Gregoriadis 08 February 2007 17:04pm 0 comments

10 online networks launch UK ad exchange

Ten leading online ad networks have this week launched a UK ad exchange in partnership with US company AdECN, with high hopes of revolutionising the buying and selling of inventory.

by Linus Gregoriadis 02 February 2007 11:28am 0 comments

10 great ways to explain Affiliate Marketing

I've been pondering lately how it is that Affiliate Marketing, which helped to generate more than £2 billion in UK e-commerce revenues last year, has scarcely ever got a mention in the national mainstream press.

by Linus Gregoriadis 25 January 2007 23:00pm 2 comments