Linus Gregoriadis
Research Director at Econsultancy.
UK Research Director at internet research and training company Econsultancy.
Econsultancy, which has offices in London and New York, is a community-based publisher offering analysis and insight about digital marketing and e-commerce to 100,000 registered users.
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The UK Affiliate Census Report, published this week by E-consultancy in association with Affiliate Program Advice, contains all sorts of information which we hope will be of great interest to the affiliate community.
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by Linus Gregoriadis
23 January 2007 09:26am
3 comments
There have been plenty of forecasts about the rosy future of online advertising recently, not least figures released by ZenithOptimedia last week which say the internet will account for 20% of UK advertising revenue within three years.
What isn't clear from this and other forecasts is the increasingly prominent role that Online Advertising Networks will play in this fast evolving landscape.
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by Linus Gregoriadis
14 December 2006 16:47pm
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The comparison engines sector has enjoyed strong growth in recent years, buoyed by sharp increases in the number of web users and the level of online researching before purchase.
However, to maintain their level of progress, it is clear that shopping comparison sites are facing major challenges to keep both consumers and merchants happy.
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by Linus Gregoriadis
12 December 2006 10:48am
14 comments
We've just published a Customer Engagement Report based on a survey of more than 800 companies and agencies.
The research, sponsored by cScape, covers a lot of ground (it's a huge topic and you can see some highlights below) but a key section I want to flag up is around the challenges faced by companies who want to give the best possible customer experience.
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by Linus Gregoriadis
27 November 2006 17:48pm
1 comment
Affiliate Marketing will generate an estimated £2bn in UK online sales this year but it is amazing how little is actually known about the mysterious people involved in this sector.
Does the average afffiliate work full-time or part-time on their websites? How much do they typically earn in a year? What are the most popular sectors and what is the best way of getting converting traffic to their websites?
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by Linus Gregoriadis
14 November 2006 11:15am
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We have just published our latest Affiliate Marketing Briefing, which contains the write-up of an engaging roundtable discussion we hosted on the subject at the end of last month.
The report is the latest in a series of free-to-download briefings which we are making available to E-consultancy users.
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by Linus Gregoriadis
08 November 2006 12:22pm
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As solid web platforms have increasingly become a pre-requisite for business success, there is now more interest in technology from marketers and broader business folk right up to the boardroom.
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by Linus Gregoriadis
02 November 2006 16:06pm
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Many organisations deserve credit for taking Customer experience seriously but what is not so apparent is how widely the quality of online engagement is being properly understood and digested.
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by Linus Gregoriadis
02 November 2006 11:26am
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A key takeaway from E-consultancy's Email Marketing Roundtable last week was the growing need for marketers to look beyond traditional email success metrics when looking at their email strategy.
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by Linus Gregoriadis
31 October 2006 17:45pm
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One of the key trends identified in our just-published
2006 Affiliate Marketing Buyer's Guide
is the way that affiliates have raised their game to match increasingly sophisticated approaches by both merchants and affiliate networks.
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by Linus Gregoriadis
05 October 2006 15:43pm
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