Linus Gregoriadis

Research Director at Econsultancy.

UK Research Director at internet research and training company Econsultancy.

Econsultancy, which has offices in London and New York, is a community-based publisher offering analysis and insight about digital marketing and e-commerce to 100,000 registered users.

Affiliates raise bar as channel delivers £2bn plus in UK sales

One of the key trends identified in our just-published 2006 Affiliate Marketing Buyer's Guide is the way that affiliates have raised their game to match increasingly sophisticated approaches by both merchants and affiliate networks.

by Linus Gregoriadis 05 October 2006 15:43pm 0 comments

GU's Web 2.0 approach admirable but no template for all

Quite rightly, there has been a lot of talk recently about the need for businesses to understand the harder business benefits of Web 2.0 and the impact that new features and tools can have on the bottom line.

However, the man who has steered Guardian Unlimited to numerous awards (and profitability) stresses the inherent value of online innovation for a brand which is expected to be pioneering.

by Linus Gregoriadis 19 September 2006 17:36pm 0 comments

Brave new internet world comes with a health warning

The rise of social networking sites and citizen journalism has been a wonderful breath of fresh air, connecting people and ideas as well as shifting the balance of power away from established institutions back to individuals whose voices are now more likely to be heard .

by Linus Gregoriadis 14 September 2006 19:44pm 0 comments

Stakes raised in online checkout wars

It's still early days but things are definitely hotting up in the battle of the online checkouts.

by Linus Gregoriadis 14 September 2006 19:42pm 0 comments

Ad networks space hots up with vcmedia re-launch

ValueClick announced today that it has completed the integration of its vcmedia and Fastclick online advertising networks, creating a network with 59% reach among UK internet users.

The announcement, which follows the purchase of the US network Fastclick a year ago, is significant because it demonstrates the increasing competition in the ad networks space and the importance of reach as a selling point for the major players.

by Linus Gregoriadis 12 September 2006 17:52pm 0 comments

Pay-per-Call deal could help channel past tipping point

Google and eBay have joined forces in a pay-per-call deal which could act as a catalyst in helping the emerging channel gain a much bigger foothold.

by Linus Gregoriadis 28 August 2006 20:27pm 0 comments

Google challenges Microsoft with 'Apps for your Domain'

Google today launched Google Apps for your Domain - a set of hosted services aimed at small and medium businesses.

Just as we were getting used to Google as a new advertising powerhouse with MSN pushed to the fringes, the search behemoth reminds us that it wants an even larger slice of the action, this time carved from more familiar Microsoft territory.

by Linus Gregoriadis 28 August 2006 18:35pm 1 comment

Google's free product drives UK web analytics sector

Research carried out for our 2006 Web Analytics Buyer’s Guide has highlighted the major impact that the Google Analytics launch has had in terms of driving the marketplace forward and shaping the sector.

by Linus Gregoriadis 22 August 2006 16:55pm 0 comments

Google Checkout struggles against etailer resistance

Retailers are continuing to turn their backs on Google Checkout because of fears that they will be relinquishing ownership of their customers to the search giant, according to research published by the analyst house Piper Jaffray.

by Linus Gregoriadis 22 August 2006 11:47am 1 comment

Study sheds light on complex Search conversion paths

Research by 360i and SearchIgnite will make interesting reading for search marketers who want to build their understanding of how consumers are interacting with organic and paid search listings before converting.

by Linus Gregoriadis 02 August 2006 18:40pm 1 comment