Linus Gregoriadis
Research Director at Econsultancy.
UK Research Director at internet research and training company Econsultancy.
Econsultancy, which has offices in London and New York, is a community-based publisher offering analysis and insight about digital marketing and e-commerce to 100,000 registered users.
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Four of the five major UK supermarkets are falling below minimum accessibility standards for disabled users, according to a report published today.
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by Linus Gregoriadis
01 August 2006 18:00pm
3 comments
The results of two pieces of research based on comScore data show how important it is for marketers to build their knowledge of the role played by online research - and Search - in the buying process.
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by Linus Gregoriadis
27 July 2006 18:11pm
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Microsoft’s choice of Argo as the development name for its eagerly awaited digital media player has got us thinking about how other mighty digital brands might (or might not) want to draw on Greek mythology for inspiration.
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by Linus Gregoriadis
25 July 2006 14:07pm
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The UK market for Email Marketing Platforms and Services will grow to an estimated value of £178 million by the end of this year, according to E-consultancy’s Email Marketing Platforms Buyer’s Guide.
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by Linus Gregoriadis
21 July 2006 16:41pm
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Research by the Atlas Institute shows that the conversion rate from Search advertising is 22% better when used in conjunction with Display advertising.
The study demonstrates that there is a quantifiable "synergy" between these two channels and will hopefully encourage advertisers to take a more integrated approach to their online marketing.
The research is welcome because there are still companies out there who are shifting their budgets from display advertising into Search without a full understanding of how this might affect their conversion success or long term prospects.
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by Linus Gregoriadis
21 July 2006 12:33pm
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The progression of blogging past the tipping point and into the mainstream was described recently in a post by Gareth Knight.
The omnipresence of blogs is further evident from figures recently released by comScore, and reported by eMarketer, which say that US blog traffic has grown by 56% over the past year to 58.7 million visitors.
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by Linus Gregoriadis
18 July 2006 17:28pm
1 comment
The online advertising market seems to be on an inexorable path of steep growth.
No less an advertising authority than Sir Martin Sorrell, CEO of the advertising behemoth WPP, was yesterday reported as saying that he expects online advertising to double in a few years.
"About 15% of our business is internet, and this will be 30% in 10 years," he told the New York Sun.
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by Linus Gregoriadis
14 July 2006 13:02pm
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There were three engaging presentations about the Future of Online Marketing at the Commission Junction University event for advertisers and publishers in London this week.
The message coming through loud and clear was that marketers need to wake up quickly to the shifting balance of power on the internet.
There is no escaping the fact that consumers will increasingly hold sway in the fast-changing digital environment.
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by Linus Gregoriadis
14 July 2006 10:09am
1 comment
The online buzz surrounding the Snakes on a Plane movie is a fine example of how internet publicity can go ballistic without a penny needing to be spent on traditional advertising.
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by Linus Gregoriadis
11 July 2006 15:14pm
2 comments
We have started to pull together our 2006 Web Analytics Buyer’s Guide and it’s clear that a lot has moved on in the last few months.
Should we re-name this topic entirely in the face of criticism that the title Web Analytics doesn’t do justice to its strategic importance and growing role in delivering valuable business insights?
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by Linus Gregoriadis
05 July 2006 13:13pm
4 comments
