Linus Gregoriadis

Research Director at Econsultancy.

UK Research Director at internet research and training company Econsultancy.

Econsultancy, which has offices in London and New York, is a community-based publisher offering analysis and insight about digital marketing and e-commerce to 100,000 registered users.

Where should 'digital' sit within the business?

An on-going dilemma for companies striving to harness technology to help improve performance across a range of business functions is the question of “where digital should sit” within their organisational structure.

by Linus Gregoriadis 19 October 2010 09:30am 3 comments

Q&A: Martin Newman on internationalisation of e-commerce

Martin Newman is the author of Econsultancy's Internationalisation of E-commerce Best Practice Guide published this week.

Here, he introduces the report, with tips and recommendations for those retailers wishing to sell online in other countries.

by Linus Gregoriadis 15 October 2010 10:30am 8 comments

How digital is transforming organisations

New research published by Econsultancy this week examines how companies are managing the type of organisational change which is becoming essential because of fast-evolving digital technology and its effect on customer and employee behaviour.

by Linus Gregoriadis 08 October 2010 11:15am 0 comments

IBM acquisition of Unica highlights importance of multichannel

IBM's acquisition of Unica announced on Friday provides further evidence that the multichannel customer experience and integrated marketing communications are finally getting the attention they deserve.

by Linus Gregoriadis 16 August 2010 15:20pm 5 comments

Econsultancy publishes multichannel campaign management report

We believe that effective multichannel marketing is arguably the single biggest challenge - and opportunity - for businesses over the next few years. For this reason, we recently announced our October JUMP event, aimed at client-side marketers who are interested in joined-up online and offline marketing.

To do justice to the importance of this theme, we have been working hard on fresh content about multichannel. As well as our first Jump magazine out this month (yup, we’ve published a magazine), we have also just released our first Multichannel Campaign Management Buyer’s Guide.

by Linus Gregoriadis 25 May 2010 09:05am 0 comments

How are organisations planning for digital beyond marketing?

Econsultancy’s Digital Cream event in London last week was a great place to announce our plans for a new piece of research about the impact of digital on a range of business functions including marketing, customer service and product development.

by Linus Gregoriadis 09 March 2010 16:36pm 0 comments

Attempts to boost reputation drive budgets online

The Marketing Budgets 2010 Report, which looks at measurement of digital and offline marketing channels - and allocation of budgets - is now live.

The survey-based research, carried out in association with digital marketing provider ExactTarget, has found that companies will increase their digital budgets by an average of 17% in 2010.

Furthermore, digital will account for 24% of total marketing budget this year.

by Linus Gregoriadis 03 February 2010 17:30pm 1 comment

What social media means for customer engagement

Research published by Econsultancy and cScape this month looks at the extent to which companies are gearing up internally to deal with the paradigm shift brought about by social media and increased power of the customer.

Headline findings from the the 4th annual Online Customer Engagement Report show how the presence of companies on social networks has almost doubled from 23% to 44% since last year, and how the use of Twitter to boost customer engagement has gone up five-fold from 7% to 35%.

by Linus Gregoriadis 10 December 2009 16:40pm 0 comments

CMS guide highlights need for seamless content delivery

Econsultancy has this week published its 2009 CMS Buyer's Guide, containing profiles of 23 leading platforms and a discussion of key market trends. A lot has changed since the last version of this report in early 2007, including the explosion of social media and much wider use of mobile phones to access the web.

by Linus Gregoriadis 23 October 2009 11:00am 0 comments

2009: the year online business got serious about conversion

The findings of the Econsultancy and RedEye Conversion Report have intensified my belief that those working in the world of e-commerce will remember 2009 as the year when many companies finally got to grips with measuring website activity and optimising.

by Linus Gregoriadis 19 October 2009 13:20pm 5 comments