Linus Gregoriadis

Research Director at Econsultancy.

UK Research Director at internet research and training company Econsultancy.

Econsultancy, which has offices in London and New York, is a community-based publisher offering analysis and insight about digital marketing and e-commerce to 100,000 registered users.

Q&A: Sri Sharma of Net Media Planet on search trends and innovation

Sri Sharma is founder and managing director of Net Media Planet, a search agency which charges its clients based on performance and operates in 29 countries. The agency was recently ranked in the top 20 of the Sunday Times Tech Track 100.

We interviewed him about his agency's work with clients such as Dell and Evans, and his thoughts on Bing, mobile and real-time search.

by Linus Gregoriadis 12 October 2009 11:00am 0 comments

Q&A: Matt Bailey on affiliate marketing trends

Matt Bailey is chair of the IAB's affiliate marketing council and head of affiliates at i-level which was named best digital media agency at the a4uAwards earlier this year. He talked to us about the latest trends in affiliate marketing and why some well known networks might struggle.

by Linus Gregoriadis 05 October 2009 10:45am 3 comments

Q&A: MediaEquals CEO Gary Goodman on plan to centralise media trading

Gary Goodman is the CEO and co-founder of MediaEquals, an online platform set up initially for trading offline media with plans for an online display channel by early 2010. Backers include Richard Eyre, the chairman of the IAB, John Farrell, the former president and CEO of Publicis Groupe SAMS Worldwide and Andrew Walmsley, the co-founder of i-level.

We interviewed Gary about the platforms’s ambitious plans and how his experience in offline and online marketing have informed the company’s approach.

He also explains why the marketplace is not a threat to existing online advertising exchanges.

by Linus Gregoriadis 29 September 2009 10:15am 2 comments

Interview with John Squire of Coremetrics on web analytics

John Squire, Chief Strategy Officer at web analytics vendor Coremetrics, has a wealth of knowledge about the web analytics industry and he shared some insights with Econsultancy about the company's strategy and proposition on a recent trip to London.

by Linus Gregoriadis 03 August 2009 13:56pm 2 comments

Online lead generation still growing but becoming more competitive

Research published by Econsultancy earlier this week has shown that there is a continued trend towards online lead generation at the expense of offline techniques, but methods such as natural search, paid search and email are becoming more competitive.

by Linus Gregoriadis 31 July 2009 12:30pm 3 comments

Econsultancy wins award at SIPA publishers' conference

We are proud to announce that Econsultancy scooped another gong today when it won the Product of the Year award at the SIPA UK conference.

by Linus Gregoriadis 08 July 2009 17:35pm 0 comments

Businesses 'must turn CMS into a profit centre'

One of the most important changes in the world of content management systems over the last few years has been the movement of ownership from IT to business and marketing.

by Linus Gregoriadis 03 July 2009 11:45am 0 comments

'Web analytics are just the lumber ... you need more than that to build a house.’

It's been heartening to hear the feedback for our latest Online Measurement and Strategy Report which we again published in association with web analytics consultancy Lynchpin last week. We knew we were on to a good thing when Avinash Kaushik encouraged his army of Twitter followers to download the report.

by Linus Gregoriadis 16 June 2009 12:14pm 2 comments

Skimlinks brings affiliate model to old school media

There was a slightly inconvenient clash last night between the a4uAwards for affiliate marketing and the AOP Awards for online publishers where I'm proud to report that Econsultancy won the Specialist Digital Publisher category.

by Linus Gregoriadis 03 June 2009 13:50pm 1 comment

a4u announces shortlist for affiliate awards

As one of the judges at this year's a4uAwards, I've been impressed by the standard of entries from merchants, publishers, networks and agencies. The shortlist for the awards ceremony (to be held in London on June 2) has just been announced.

by Linus Gregoriadis 22 May 2009 15:15pm 0 comments