Marc Munier
I head up the sales and marketing teams at Pure360, I'm passionate about the difference effective email marketing can make to any business.
Having worked with a wide range of marketers over the years from 1 man bands up to the likes of Rightmove and the FT I know email, what works and what doesn't!
Follow me @marcmunier
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Social and mobile have been around for a while now, but there are still a lot of dad dances out there.
Count how many of these you agree with...
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by Marc Munier
15 April 2013 13:19pm
2 comments
Email has been around for a while now, and it’s done us all proud. The ubiquitous method of communication is so pervasive as a communication method that not having one is even more unusual than not having a telly (brave souls).
It’s difficult to talk about a new communication channel without comparing it to email, and for email to remain relevant it needs to evolve to give consumers what they now expect from digital communication channels.
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by Marc Munier
29 January 2013 11:55am
9 comments
As a follow up to my blog on Creative ways to use mobile in your email marketing campaigns, I wanted to focus on the opportunities which now exist to use CSS in mobile emails.
CSS is generally viewed as bad for email, and on the whole it needs to be used carefully however if you are smart with it you can get some great results.
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by Marc Munier
19 July 2012 11:26am
0 comments
Mobile email will soon be a thing of the past, it will soon just be email and the notion of mobile email will seem quaint like when people used to talk about “electronic mail”.
The point is that the tide has turned, more smartphones were sold in 2011 than desktops, there is no going back from that point, every bit of research out there shows that more and more people are using non desktop devices to check email.
Our own research shows that tablets and smartphones rarely make up less than 50% of opens.
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by Marc Munier
16 July 2012 09:27am
0 comments
A couple of major online brands have had to send communications informing users that their data had been comprised, and in one instance it has been confirmed it was a breach at their email marketing service provider.
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by Marc Munier
29 March 2011 10:06am
0 comments
I was inspired to write this post by a recent tweet I saw in reference to the iPad launch email stating that it was the “best email marketing ever," when the email was in fact pretty mediocre.
Then when I looked at some of the other Apple emails I had received, I realised they could also do with some improvements so of course I had to throw some suggestions into the pot..
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by Marc Munier
26 May 2010 10:00am
14 comments
In this post, we'll be looking at the top mistakes we've seen email marketers make in 2009, packed full of useful tips and unusual analogies.
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by Marc Munier
09 December 2009 13:42pm
9 comments
Today’s musings are on
deliverability, more precisely how important Internet Service Providers
(ISPs) are to getting your precious email marketing campaigns into
recipient’s inboxes.
They’ve been changing how they monitor what is
spam and what isn’t, which means us marketers need to make sure we’re
on top of this and reacting accordingly.
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by Marc Munier
28 October 2009 11:17am
6 comments
This article covers what I've learned from working with hundreds of
customers on improving the results that they get from email marketing
by optimising the subject line.
Whatever software you use for your email
campaigns, these tips are worth reading...
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by Marc Munier
16 September 2009 11:01am
11 comments
“Marc have you got a minute?” It always starts that way, I take my headphones out of my ears slowly to try and emphasise my disdain at being interrupted from whatever I am doing...
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by Marc Munier
14 September 2009 16:24pm
8 comments
