Marcus Tober

Google is showing more news results within searches

Often when you perform a search, Google will incorporate current relevant news stories within the search engine results pages under the heading ‘News For’.

For sites that carry any sort of news, these news results are an excellent opportunity to increase search visibility and traffic.

by Marcus Tober 10 May 2013 09:58am 1 comment

US and UK newspaper sites: who’s leading the way on Google +?

Despite its relative youth, Google+ now has over 100 million signed up user accounts and many big brands have at least created a presence on the site.

But you might expect major media sites to be leading the way, given the potential to share content and drive traffic. So how well are national newspapers in the UK and US doing when it comes to Google+, and who’s leading the way?

by Marcus Tober 10 May 2012 12:20pm 1 comment

Google's Freshness Update: what's the effect on websites?

Google has revealed that its latest algorithm update, the Freshness Update, will impact around 35% of searches. But which sites are affected and how?

by Marcus Tober 10 November 2011 09:21am 5 comments

How to rank highly in YouTube searches

Just as you can use traditional Search Engine Optimisation (SEO) techniques to make your web pages more visible in online searches, you can optimise your videos to make them more visible on YouTube.

This is certainly a desirable goal. Research has found that video is the universal search category that is most visible in Google searches, and YouTube content was found to be most prominent when video integrations do appear on Google.

And of course, as the most important video platform and video search engine in the world, YouTube has the potential to be a powerful marketing tool. So what factors do you need to consider?