Matt Owen
Matt Owen is Head of Social at Econsultancy. He looks after Econsultancy’s global social media strategy and architecture, where he has led community engagement and growth since 2010.
Matt has a background in music, film and television in addition to marketing. Prior to joining Econsultancy, he was instrumental in building the UK's largest entertainment blog network before moving into dedicated social management and strategy for one of the world's largest business schools. He has a particular interest in social measurement and organizational integration.
In addition, he works with a community of 200,000+ digital marketers daily across a variety of social channels and has written best practice guides for popular social platforms. He contributes regularly to the Econsultancy blog, industry titles and makes regular appearances at events and conferences.
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In my last post about digital transformation, I spoke about the need for companies to realign their internal structures, enabling them to react quickly to customer feedback.
Recently we’ve been discussing some of our own analytics responsibilities, and it feels as though the smaller internal issues serve to highlight the wider-ranging business imperatives we’re starting to see occur.
Let’s take a dive into our reporting and compare notes...
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by Matt Owen
17 June 2013 11:09am
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This session will be a feast of everything new. We'll touch on future TV, digital out of home, and the multiscreen experience. Anything you want to talk about, we will! Come join us to discuss the future of marketing and how it'll affect what you do and when you do it.
Update - unfortunately we suffered Google+ connectivity issues during this session, and were forced to cut the hangout short-we've posted the first part of the session here, and will post a follow up post with more detail soon.
Watch the hangout live >>>
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by Matt Owen
05 June 2013 17:02pm
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This week the tech scene has been alive with buzz about Microsoft’s business model.
CEO Steve Ballmer has yet to make any official statements (at least at time of writing), but speculation is rife that the company are set to undergo a large-scale restructuring, in order to become, in Ballmer’s own words, a ‘Devices and Services’ company.
When we talk about examples of digital transformation, it’s often the assumption that we’re speaking about older, traditionally non-digital businesses attempting to come to grips with the brave new world of digital marketing and ecommerce.
Many case studies show businesses who have long relied on traditional revenue funnels and struggle with multichannel attribution, and who have yet to master social, mobile and ecommerce (or even email in some cases).
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by Matt Owen
05 June 2013 11:18am
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Welcome to our latest Live Integrated Marketing Week hangout: Managing Integration.
Today our own Stefan Tournquist is joined by Kendra Bracken-Ferguson cofounder and COO of Digital Brand Architects, and Scott Molitor, a managing principal at the Acxiom Institute.
If you have any questions for our panel, you can post in the comments here, or use the hashtag #IMW13 on Twitter.
Watch the hangout live now...
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by Matt Owen
29 May 2013 17:18pm
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If you’re a regular user of Google+ (and if you aren’t, here’s some good reasons you should be), then you may have seen a few unusual posts popping up on your feed today.
This will lead to speculation that despite its previous ‘No ads’ stance, Google may be willing to include a few Facebook style promoted posts to add spice to the G+ mix...
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by Matt Owen
30 May 2013 12:28pm
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The Digitals are all about finding the companies and individuals who are redefining the marketing landscape, so who better to ask about the future of marketing and ecommerce than The Digitals Shortlist?
We’ve rounded up some of our favourite comments from nominees covering the biggest digital trends of the year, and asked them to tell us which companies and products are capitalizing on these...
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by Matt Owen
28 May 2013 12:20pm
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In the run-up to our Integrated Marketing Week event in New York on June 10th, we’ve been holding a series of Video Expert panels over on our Google+ page.
As with any barely tested, slightly-wobbly video technology, we’ve had a couple of hiccups along the way.
Fortunately we’ve learned from our mistakes, and now you can too. Here’s how to use the new look Google+ to hold a great On Air hangout...
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by Matt Owen
20 May 2013 10:01am
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While it’s only one facet of our social output, Twitter often offers us a good overview of general trends in site traffic and response for Econsultancy, making it a good benchmark for content marketing performance.
A while ago I wrote about identifying and addressing the churn from your Twitter account, and it feels to me as though this churn highlights a more widespread problem with content marketing: The need for consistency.
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by Matt Owen
24 April 2013 12:00pm
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You probably haven't heard of Explain Like I'm Five. Only about 250,000 people have.
‘ELI5’ is a subreddit, a stream on the content behemoth Reddit. And it's an amazing example of community in action, one that's been taken to a new level by the people running Reddit recently, with a small move that should be front of mind for any brand attempting to build a community.
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by Matt Owen
20 March 2013 09:38am
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Part of my daily routine here at Econsultancy is to log into the admin section of the site and run through the new blog comments.
The blog currently has an Akismet spam filter, which sweeps posts it deems dodgy under the digital carpet, but unfortunately it isn’t perfect.
Recently there have been a few comments about this unreliability, so I thought it might be handy if I clarified how the system works and why you might occasionally see a comment you posted disappear...
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by Matt Owen
15 March 2013 10:27am
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