OK, so you've worked long and hard to find the perfect keywords for ads,
you've got a team of heavyweight SEO Jedi hard at work, and kidnapped
marketing geniuses chained up in the basement, and as a result your
traffic is through the roof.
Getting solid traffic can be an arduous process, but it's important to
remember that ultimately that isn’t why you are in business.
You're here to convert traffic into sales, and this is part of the
process where many businesses falter. Having access to huge numbers of
people is different from actually selling to them.
Fortunately there are
some simple rules you can follow that will really help you optimise
your site for conversions.
Whether you’re a copywriter, marketer or fully fledged SEO ninja, the
chances are that your optimisation will be primarily focused on the
larger search engines.
More people use Google and Bing, so they’ll be
your primary sources of revenue. However, there comes a time in every
campaign's life when results level off. At times like this it’s worth
taking time to consider other search engines.
There’s is no
shortage of them available, and while they don’t have quite the same
audience share, they can still provide you with a healthy traffic boost.
Generally speaking, B2B organizations are well ahead of the social media
curve. Figures show a higher rate of adoption then the B2C market (86%
compared to 82% for B2C), and there’s certainly a willingness to
innovate within the space.
However, there’s often a long hard slog to
integrate and execute a strategy effectively. While ideally, social media should be multi-departmental, B2B’s most
commonly place social media within the marketing department.
marketers, one of the largest problems is still resistance or lack of
understanding from senior management.
Over the last year we’ve seen some great innovations across the board in
social media, changing the way we interact with brands online and
streamlining campaign rollouts.
As trends and ideas rise and fall at an ever
quickening pace, we often find ourselves running to get on board the
next big thing. Signing up for new platforms and services, or utilising
ever more arcane sets of metrics to track campaigns.
Here are six quick tips and tactics that can help you get ahead...
Not too long ago, another celebrity decided to join Twitter. Nothing
unusual there. That celeb’s name was Kanye West, and what is
interesting is his unique approach to Twitter.
Instead of the usual celebrity tactic of following showbiz pals and huge
brands, Kanye decided that the Twitterer he was most interested
in was Steven Holmes. Kanye followed him, and only him.
You might not
have heard of Steven, and it’s not that surprising. If you have heard of
him, then I’m assuming it’s because you’re in one of his classes in
Coventry, since Steven is an unassuming student with no particular claim to
fame or knowledge of Kanye West.
While we often debate how effectively we can track ROI online, it’s
occasionally worth stepping back and remembering that the ability to
track transactions and engagement points online is actually a
In the offline domain the ability to effectively track ads and effectiveness can
be severely limited. How do you know if your billboard campaign is
Here’s a few ways to track what customers are up to
when they’re off the grid.
While conventional thinking tells us that tech geeks and early adopters
tend to have a Y chromosome, research shows that women are increasingly
the most prolific users of hardware and networks, spending more time
online and engaging more often and more meaningfully.
With the launch of the Glamour Magazine app, Conde Nast is taking steps to engage this important market more directly.
Facebook’s ubiquity and Twitter’s ease of use have long made them
favourites for businesses entering the social media space for the first
With increased resources being assigned to social media teams however,
it can be difficult to stand out in the crowd.
Short-form blogging site Tumblr believes it offers a solution however, and is currently working to increase its mainstream recognition,
actively courting newspapers, magazines and other traditional media
This week on Start Me Up we talk to Danny Wong of Blank Label.
Blank Label offers an online co-creation service that allows customers to design and customise dress shirts to specific requirements, providing inexpensive bespoke tailoring.
Building a mobile app may be all the rage right now, but it's still a
potential marketing misfire. You should always take time to consider
exactly why you are investing in an app and how useful it will be for
Is your business best represented through a branded
social media, games, digital brochures or another service entirely?
said, the continuing growth in mobile commerce and mobile use in general
means that a well considered app can be a valuable addition to your
marketing arsenal, connecting you directly with customers who will
increasingly engage while on the move.