Matt Owen

Matt Owen is Head of Social Media at Econsultancy. He looks after Econsultancy’s global social media strategy and architecture, where he has led community engagement and growth since 2010.

Matt has a background in music, film and television in addition to marketing, and was instrumental in building the UK's largest entertainment blog network before moving into dedicated social management and strategy for one of the world's largest business schools before joining Econsultancy. He has a particular interest in social measurement and organizational integration.

In addition, he works with a community of 200,000+ digital marketers daily across a variety of social channels and has written best practice guides for popular social platforms. He contributes regularly to the Econsultancy blog, industry titles and makes regular appearances at events and conferences.

Start Me Up!: A profile of Fits.me

In today’s Start Me Up we hear from Heikki Haldre, CEO of Fits.me, a unique company utilising biorobotics to help transform the online clothing retail market.

If you run a B2C focussed start-up and would like to be featured in a future Start Me Up, then please let me know: matt.owen@econsultancy.com

by Matt Owen 14 July 2010 11:30am 2 comments

Social media marketing: what’s stopping you?

There are hundreds of statistical guides showing the beneficial effects of having a presence on Facebook, Twitter, LinkedIn and any number of other networks, but the despite all the buzz there still seems to be a lag in adoption, with a large amount of small to mid-level businesses choosing to opt out of the social sphere.

It’s easy to assume this is down to a lack of knowledge regarding the benefits, but are there legitimate obstacles which are making companies decide that social media isn’t for them?

I decided to look at some of the more common issues facing groups deciding whether or not they need a social media presence:

by Matt Owen 14 July 2010 10:21am 16 comments

Six reasons you shouldn't invest in ROI

When planning a social media campaign, inevitably the question of measurement will arise. Now that we're realising that follow counts aren't the be all and end all, ROI in social media has become an increasingly fragmented and complex subject.

Depending on the nature of your campaign and the tools you're using to run it, you may feel that tracking leads, driven traffic, 'likes' or retweets are most important, or you may feel that none of these are helpful.

With so many options available to you, it's sometimes difficult to measure exactly how well you're doing.

by Matt Owen 12 July 2010 14:41pm 8 comments

How screwing up can help your business

Increasingly brand savvy customers are more wary than ever of insincere corporate apologies issued by emotionless commitee, and thanks to social media they're more able than ever to make your first strike count against you.

However, if you simply apply a little humility, making a mistake can actually lead to a better long-term relationship with your customers.

by Matt Owen 16 July 2010 09:30am 1 comment

Seven ways to avoid marketing meltdown

Whatever the size of your business, there are several pitfalls we all face when putting together a marketing strategy and sticking to it.

These include daily tasks, too much research to do, the temptation to head to the pub. All of these things regularly pop up and threaten to knock us off course. Here's seven simple steps that will help keep your marketing on track...

by Matt Owen 12 July 2010 11:17am 4 comments

Seven steps to effective multichannel marketing

One of the major challenges facing all marketers both on and offline is integration. Whether you have an established multichannel presence or are currently testing the waters, here are a few simple tips to make sure your strategy stays on track:

by Matt Owen 08 July 2010 11:58am 4 comments

Find the best blogs for your link-building campaign

Increasingly, marketers are attempting to engage bloggers as part of their campaigns for internet dominance. Anyone who’s dabbled in SEO knows the value of a decent web of retweets and linkbacks, so getting people talking about your product or services is an important engagement.

However, there’s still a tendency to google your subject and contact the first twenty bloggers who appear.

If they rank highly in search, they must be good right?

Possibly. But because of a disparity in the way most of us operate our feeds there’s a fairly high possibility that you’re contacting the wrong people.

by Matt Owen 07 July 2010 12:43pm 11 comments

Freedom to rock? Why the paywall must fail.

Content may well be king, but the internet offers a unique opportunity for anyone to attain royal status, something which could finally, fatally undermine Rupert Murdoch’s place at the top of the media food chain.

by Matt Owen 07 July 2010 09:06am 9 comments

Five tips for B2B social media marketing

What do B2B services really need to concentrate on if they want to have a viable social media presence? Let's examine the value of social media from a B2B point of view.

by Matt Owen 09 July 2010 10:04am 14 comments

Who owns your social media?

who-owns-social-media Increasingly the issue of ownership is a stumbling block when trying to set up and organise an effective social media strategy, so how do you decide who owns your social media?