Germany has a long history of protecting its citizen’s right to online
privacy. A quick glance through the statutes will reveal for example
that Germans can ask Google to pixelate their homes on streetview (god
forbid some random map-browser should identify your dirty net curtains).
While studies show that Germans are still big users of social
media, Facebook faced a serious problem on Friday as the state of Schleswig-Holstein announced a blanket ban on the
use of the "Like" button.
While it is incredibly useful, Marketing Automation Software isn’t the
sexiest of tech.
MA needs to be solid and
dependable. It can align sales with marketing, it can help personalise
content, but it isn’t likely to rank alongside the iPad in the wider
consciousness anytime soon.
In short, it has an image problem. This may not seem like a huge concern, but it is contributing to a slow uptake by a hugely important market sector: SMEs
Unless you’ve been living under a rock for the past week, you’ll be
aware of the huge buzz (no pun intended) surrounding Google+, the search
giant’s latest foray into the world of social networking.
Google learned some harsh lessons from the failure of Buzz and Wave, and
based on initial impressions it looks as though they’ve done a much
better job this time around.
The product is currently in limited beta, but Google’s policy of
initially inviting the social media ecosphere of bloggers, gurus and
assorted hangers-on is certainly paying some handsome PR dividends.
Across Twitter, LinkedIn, Quora (and yes, even Facebook), you’ll be
hearing the great and the good praising the new platform, telling us how
great it looks, how useful it is and generally flaunting their early
access like Wayne and Garth with a backstage pass.
If you’re on Google+ then hey, you must be an influencer right?
As Facebook becomes an increasingly important commerce platform, brands
are starting to direct users straight to their pages on the site.
Unfortunately it can be difficult to get Facebook pages to appear in the
SERPs, even for larger household names.
I thought it would be useful to take a
quick look at a few Facebook Page optimisation techniques, and some of
the more common SEO problems on the site...
With services like Klout and PeerIndex continuing to attract investment
and users, there’s some serious money and traffic to be had from social
media measurement, which explains why a corporation like News
International would be interested in acquiring a slice of the pie chart.
This week the NI-owned Sunday Times launched its own ‘Social list’, and based on initial use it could be set to attract a wider audience.
Reports regularly show that nothing drives online retail conversions like recommendations from friend, but some businesses have struggled to implement a simple recommendation system.
We spoke to nToklo, a new product that aims to solve this problem by making the recommendation model truly social.
While crowdsourcing has it's uses, if the knowledge or information you require is extremely specific then it can be frustrating to wade through your entire network in search of the right answer to a problem.
We spoke to co-founder Henrik Dillman about Swedish start up Mancx, which aims to solve this quickly and efficiently by offering the world's first 'fully transactional knowledge market.
I’ve recently been searching for a new place to live (Contrary to
popular belief, Econsultancy staff are occasionally allowed to leave
their desks), which means I’ve been spending even more time than usual
online, browsing the ‘to let’ ads on property websites.
And getting closer to a brain haemorrhage on an hourly basis.
Estate agents and larger aggregate property sites are ideally placed to
exploit the massive uptake in web usage we’ve seen in the last decade,
yet their sites are usually among the very worst examples of
design and usability you’ll ever encounter, while the offline experience
is also disjointed and frustrating.
While it’s clear that the agent can’t always be to blame, larger
companies in particular need to get their act together fast as some
providers are surging ahead, leaving their less useful competitors in
As an excuse to go house-hunting during working hours and have a bit of
a rant in general, I wanted to run through some of the common mistakes
I’ve seen recently.
I’m sure you’ve already read a lot of articles advising you about the
power of blogs. They provide fresh, content that search
engines love, that you can farm out
through social channels and use to engage and amuse your audience, share links, grow your network… the list goes on.
The problem is, you really aren’t sure how to go about it. First and
foremost, running a successful blog requires a lot of hard work on your
part, and maybe you just don’t feel you have enough interesting content
to fill page after page.
The biggest mistake made is often the
assumption that a blog is simply another promotional channel for your
As multichannel commerce becomes commonplace, it’s more important than
ever to focus on long-term engagement and coherence, creating a uniform,
satisfying customer experience across every platform.
Recently, Gamification has become an increasingly important part of this
mix, using game mechanics to enhance UX and guide user behaviour.
it’s done well, the rewards can be impressive; boosting engagement and
brand awareness as well as vastly increasing direct conversion,
shareability and repeat business.
But what exactly do we mean when we use the term? It’s important to
remember that gamification is a blanket phrase which can relate to
multiple levels of deployment.
Here’s a quick roundup of some points you should be aware of if you
are considering gaming as a marketing tool.