Matthew Whitehead

Matthew has a proven track record at driving value for all of his clients. Whether it has been agency side, proactively running SEM and social campaigns, or tech side at digital software management startup Kenshoo facilitating demos, onboarding, training, and ongoing support, Matthew continues to forge not just relationships but partnerships with his customers.

Six alternative ways to assess the value of mobile clicks

Online advertisers are generally seeing more sales coming through from desktops and laptops than mobile phones. But that’s not to say mobile clicks are not valuable.

Instead, advertisers need to use alternative ways to measure the contribution of mobile devices to overall paid search programme goals.

Turn your digital technology provider from supplier to partner

As the online industry has grown, so have the number of moving parts we have to consider.

As the cogs in the machine continue to multiply, everyone has had to acquire cross functional skills to manage the different channels that come under the remit of the online marketer.

Whether it be PPC, SEO, re-targeting, social, mobile, or local; the one entity in this eco-system that should have a working knowledge of all of these areas is your technology provider.