Max Worton

Max has been working within the internet marketing industry for almost 10 years, originally starting out as a freelance web developer.

He is the marketing director of Web Efforts, which specialises in providing SEO services to organisations of all sizes. The company supports the development of the Joomla Content Management System and regularly advises clients on its benefits for Web 2.0.

www.webefforts.co.uk

Upgrading a website? Four key SEO tips for web design firms

As many web design firms take on the remit of upgrading a client’s website, it is important to integrate best practice SEO techniques into the web design process.

This will ensure that your client both maintains and benefits from the free rankings available in the organic listings of the major search engines.

5 ways to beat the SEO competition in Google

If you are wondering why your competitors are ranking above you in Google on highly trafficed keywords, it is probably because you are missing a key part in the SEO equation.

To start outperforming your peers on the search engines, I suggest following these five steps:

Will Vertical Search threaten Google?

Vertical search is the new breed of Search Engines that more intelligently mine data, from searching for keywords in audio files to focusing on specific industry sectors.

The landscape of Search is changing and I recently noticed three vertical search applications, which may end up threatening Google’s position.