After several years of vendor consolidation the
web analytics market has a new enterprise-level vendor. Following a summer of
innovation and product announcements, Google finally launched Google Analytics Premium in September.
Premium aims to address the needs of large corporations
that cannot rely on the free standard version Google Analytics (GA, with all
inclusive package, a powerful analytics tool, migration and implementation
consultancy, training, account management and 24/7 support.
However, switching web
analytics tools is rarely an easy decision or a straight forward process.
If you are thinking of
upgrading from GA or a switching from another analytics vendor, here are the pros and cons...
The new EU e-Privacy Directive that comes into effect in the UK on May 25 has caused a major stir in the local internet community, but its real impact will depend on
enforcement and ‘cost’ to end users.
Could common sense prevail? Perhaps, but in the end practicality
Web analytics has lagged behind traditional business analysis methods for many years. IBM, a new/old player in the web analytics world, is now in the position to change that and move the two disciplines closer. Statistical modelling will significantly increase the value and prominence of web analytics.