Mike Teasdale

Mike Teasdale is Planning Director at Harvest Digital, a full service online marketing agency. Harvest Digital offers an integrated approach to creative and technical development, search marketing and online media planning and buying. The agency is one of the largest independents in the NMA Top 100: clients include Tesco, 3M, NatWest, Otto and Auto Trader.

Before Harvest Digital, Mike worked as a consultant with Answerthink, a global IT consultancy where he developed online marketing strategy for clients like IBM, Shell and Abbey National. He started his career as a copywriter in the direct marketing industry, winning numerous creative awards with WWAV Rapp Collins. In 1995 he co-founded one of the first new media agencies in London, Tequila Digital where he developed web projects for Motorola, Michelin, IBM, the BBC and many others.

A frequent commentator in the press and on his blog, Mike is one of the lecturers on the IDM's Digital Marketing Diploma, sits on the IAB's Search Council and speaks frequently at industry events.

No analytics for Google Instant

It would have been easy for Google Analytics to reveal how much traffic Google Instant is driving, but Google seems to be keeping this information under wraps.

DoubleClick's new benchmark report on online advertising is good - but it could have been great

Last week DoubleClick launched its 2008 Year in Review Benchmarks, an impressive piece of work looking at the performance of online advertising primarily in the US market.

The data was collected throughout 2008 and covers “hundreds of advertisers, thousands of campaigns, and tens of billions of ad impressions.”

However, it could have been so much more useful to the UK online advertising industry.