It would have been easy for Google Analytics to reveal how much traffic Google Instant is driving, but Google seems to be keeping this information under wraps.
Last week DoubleClick launched its 2008
Year in Review Benchmarks, an impressive piece of work looking at the
performance of online advertising primarily in the US market.
The data was
collected throughout 2008 and covers “hundreds of advertisers, thousands of
campaigns, and tens of billions of ad impressions.”
However, it could have been so much more useful to the UK online advertising industry.