Monica Savut

Monica works as a Senior Research Analyst for Econsultancy. A digital marketing and technology enthusiast, she comes from a background of management consulting and market research. Her clients ranged from SMEs to some of the largest IT companies in the world.

Econsultancy publishes reports covering best practice, market data, supplier selection, template files, trends and innovation aimed at internet professionals who want practical advice on all aspects of digital marketing.

If you want to get in touch, please email me at: monica.savut@econsultancy.com.

Marketing automation gains momentum, but are companies making the most of it?

One of the B2B roundtables at this year’s Digital Cream London event focused on marketing automation, the findings of which have just been released in our free-to-access Marketing Automation Trends Briefing, sponsored by Oracle Eloqua.

According to Econsultancy calculations, major marketing automation vendors have secured more than $150 million in additional venture capital funding in the last few months.

Coupled with the consolidation spree we’ve witnessed lately, the market shows strong growth and potential, with some analysts predicting 50% industry revenue increase in 2013.

by Monica Savut 02 May 2013 10:03am 3 comments

The ‘relationship era’ is well under way, but are marketers doing enough?

P&G’s former CEO, A.G. Lafley, is credited with turning around the company under the mantra “the consumer is boss” – putting the customer at the centre of everything they do.

It sounds obvious, doesn’t it? Keep your customers happy, be in touch more often (not to sell, but just to show them some love), offer exceptional customer service and then just reap the benefits.

Or in other words, invest at least as much to retain your customers as you did to acquire them.

by Monica Savut 07 February 2013 12:52pm 1 comment

Q&A: Andrew Campbell on eCRM and social CRM

CRM strategist and consultant Andrew Campbell is the author of our recently published Customer Relationship Management in the Social Age Best Practice Guide.

Here, he answers some questions about social CRM and other topics covered in the guide.

by Monica Savut 12 February 2013 10:18am 0 comments

How to optimise your funnel: free B2B digital marketing briefing

Econsultancy last month held Europe's largest conference devoted to B2B marketing and sales.

Our London FUNNEL event at the Emirates stadium saw some of the world's leading B2B business experts present to an audience across four streams: Plan, Align, Attract and Engage.

The thoughts and insights shared that day, along with case studies illustrating best practice, have been used to create our B2B Digital Marketing Briefing, which is free to download.

by Monica Savut 18 December 2012 10:30am 0 comments

Marketing automation wants to play matchmaker for B2B and social

Econsultancy has this month published the second edition of the Marketing Automation Buyer’s Guide, which contains an analysis of market trends, profiles of vendors and tips for marketers who want to invest in an automation platform.

Below, I've focused on one of the trends highlighted in the report: the integration of traditional prospect data with social data and the steps that marketing automation vendors have been taking in this area.

by Monica Savut 05 November 2012 09:51am 0 comments

Real-time bidding meets multichannel in a data-driven world: new report

A key trend highlighted in our recently published Real-Time Bidding Buyer’s Guide is that media buyers working with RTB for their display campaigns are gradually translating these capabilities to other channels, such as mobile, video and social.

by Monica Savut 09 August 2012 14:12pm 2 comments

Tag management assumes strategic importance: new report

To coincide with today's release of Econsultancy's first Tag Management Buyer's Guide, we’ve been talking to some companies about this increasingly high-profile topic. For those looking for a tag management system (TMS) provider, we've included tips from client-side marketers at Belron, Waitrose and John Lewis Financial Services.

by Monica Savut 21 June 2012 12:48pm 1 comment

The five Cs of connected TV

When two very different industries like traditional broadcast television and digital collide, it’s difficult to ignore the implications on both sides.

While analysts predict that 60% of households will be watching internet TV by 2014 and many companies are trying to capitalise on shifting viewing habits, the connected TV market is still in a nascent stage.

To coincide with the recent release of Econsultancy’s Connected TV Smart Pack, we’ve identified five key elements of this emerging ecosystem that any marketer needs to be aware of.

These are what we call the five Cs of connected TV...

by Monica Savut 25 April 2012 10:44am 2 comments

Understanding how to improve the customer experience: your input required

In association with Tealeaf, Econsultancy has this week launched the second annual survey on Reducing Customer Struggle.

This survey aims to explore the extent to which companies understand the overall customer experience and the technology they use to identify issues and remedy them.

by Monica Savut 29 March 2012 11:04am 0 comments

How context is driving the future of web content management: new report

Despite volatile economic conditions and frugal marketing budgets, web content management (WCM) has experienced significant growth in the last few months. Vendors profiled in the recent Content Management Systems Buyer’s Guide are optimistic about the global WCM market which is estimated to be worth more than $1 billion.