Nikki Rae

Trained by Brian Clifton in Google Analytics whilst working for Omega Digital Media (GA-Experts.co.uk)

Innovator of NMA short-listed 'CallTrackID'

Author Whitepaper - 'How to track offline telephone leads in Google Analytics' http://www.freshegg.com/call-track-id.htm#download

How to view regional search traffic in Google Analytics

As a web analyst, I have been playing around with Google Analytics for many years now and have increasingly enjoyed watching and waiting for new features that a)add better ability to gain insight about a web business and b) make my life easier!

Features such as custom variables and event tracking have been an absolute gift in terms of being able to understand who visits my clients’ websites, which features are interacted with and what value this delivers my clients.

Frustratingly of course, there are areas where things could just be a little bit better and that’s where (in all honesty) we get to have some fun by re-working the way Google Analytics delivers data by creating hacks and being creative with filters.

by Nikki Rae 29 July 2011 10:14am 9 comments

How to use Google Analytics to track telephone leads: Part three

This is part three of a four-part series on how to use Google Analytics to track Telephone Leads.

Part one described the overall call tracking system. Part two explained how the data can appear in Google Analytics. Part three (this one) will start on the technical side and explain how to get the phone numbers on your site to switch according to the route to site the visitor has taken.

The final part, yet to be written, will explain how to get the data from the telephone call into Google Analytics (this is the CallTrackID bit).

by Nikki Rae 08 February 2010 11:21am 9 comments

How to use Google Analytics to track telephone leads: Part two

This is the second part on a series of posts to document how you can track telephone calls in Google Analytics.

by Nikki Rae 11 November 2009 09:35am 8 comments

How to use Google Analytics to track telephone leads

Wouldn't it be great if there was a way to track telephone call leads in Google Analytics? Guess what? There is and I'm going to share with you over a series of four posts how you can set this up for yourselves.

by Nikki Rae 24 August 2009 13:39pm 27 comments