Patrick Altoft

Twitter has people talking about your brand

While some companies are just starting to learn how to track their reputation online, others are embracing the blogosphere and actively engaging in conversations every day.

by Patrick Altoft 07 April 2008 16:01pm 0 comments

Will Google's Adwords trademark policy cause a storm in the UK?

Google is preparing for a backlash from large brands this week as details of its new trademark policy are implemented.

by Patrick Altoft 04 April 2008 17:13pm 21 comments

The fragmented UK search market

Hitwise has published some interesting stats showing how fragmented and confused the UK search market was last month.

by Patrick Altoft 03 April 2008 12:26pm 2 comments

Link building strategies from the experts

Link-building is by far the hardest part of search engine optimisation - it's not only time consuming but it can be pretty boring work as well.

by Patrick Altoft 02 April 2008 11:43am 1 comment

The ongoing battle for links

Most website owners understand that getting links from quality sites is the key to creating better Google rankings.

In the past few years Google has been working hard on making sure that links from low quality sites don't count as much as those from high quality sites and the link marketplace has changed dramatically.

by Patrick Altoft 28 March 2008 15:13pm 5 comments

Do big brands really need to buy links?

Big brands have been traditionally slow to catch on when it comes to online marketing and quite a lot of them make a mess of it when they finally decide to embrace new strategies.

by Patrick Altoft 27 March 2008 08:30am 4 comments

Keeping track of your competition

Most web savvy companies are aware of reputation monitoring and a large number of you probably have Google Alerts set up to report new links or mentions of your company name.

by Patrick Altoft 25 March 2008 15:41pm 1 comment

Is Google's market share really dropping?

February data from comScore appears to indicate that Google is losing market share with its dominance slipping from 63.1% to 62.8%.

The sensationalist Reuters headline, published on Yahoo news, does Google no favours.

by Patrick Altoft 20 March 2008 10:35am 1 comment

Google and social bookmarking

The SEO community was the victim of an interesting hoax this week when a blogger claimed that Google was about to punish sites that relied on social bookmarking to build links.

by Patrick Altoft 19 March 2008 15:00pm 4 comments