Patrick Altoft

Do you make Google look good?

Trying to improve the rankings of a site that offers very little value to its visitors is a short term strategy that is likely to come unstuck the first time Google carries out a manual review of the site.

by Patrick Altoft 25 February 2008 11:19am 7 comments

The issues facing big brand SEO

Affiliates and small companies are ideally placed to react quickly to algorithm changes but how can big brands do the same?

Search engine optimisation isn't a subject that sits well within the marketing departments of most large brands.

by Patrick Altoft 22 February 2008 11:11am 3 comments

SEO benefits of publishing news on your site

A lot of websites have news sections where company employees are tasked with writing about the latest industry news as well as news from within the company itself.

Sometimes the news is published because the writer is passionate about the subject and sometimes it is churned out by somebody who seems to be bored by the industry.

by Patrick Altoft 19 February 2008 17:33pm 3 comments

Social media marketing is not a quick fix

To see large companies wanting to learn about how to behave and interact on the web is very exciting for consultants, but the answers we give are not always as exciting for the client.

by Patrick Altoft 18 February 2008 15:06pm 4 comments

The changing face of social media marketing

Keeping your finger on the pulse is very important in internet marketing and reacting to changes is key to maximising the effectiveness of your campaign.

by Patrick Altoft 15 February 2008 14:55pm 0 comments

GoCompare feels effects of Google penalty

Getting a top organic ranking in Google can drive a huge amount of customers to a website, resulting in large profits.

Break the rules and this traffic stream can be turned off overnight.

by Patrick Altoft 14 February 2008 11:28am 13 comments

Keyword research for UK sites is a different ball game

Keyword research is one of the most tempting parts of a search engine optimisation campaign to outsource.

My advice to UK SEO consultants and webmasters is to be very careful.

by Patrick Altoft 12 February 2008 08:22am 17 comments

Optimising your site's news section

Most large companies are scared of blogging and yet they have quite a good news section.

My belief is that the two are not really that different.

by Patrick Altoft 11 February 2008 08:18am 2 comments

The power of universal search

For some time now, Google has been including more and more elements into its search results. These extra elements are called Universal Search.

by Patrick Altoft 08 February 2008 08:30am 0 comments

The webmaster's guide to StumbleUpon

StumbleUpon has the ability to drive a huge amount of traffic (up to 20,000 visitors for popular articles) to your website and can be a very valuable marketing tool.

It is a thriving community of over 4.4m users who rate and categorise web pages before sharing them via the StumbleUpon toolbar.

This guide will help you make the most of it without the risk of upsetting the community.

by Patrick Altoft 06 February 2008 09:30am 1 comment