Patrick Altoft

Link development in 2008

Linkbuilding is one of the more difficult aspects of SEO and something that works for one site might fail dismally for others.

Google doesn't make things easy for business owners as the techniques that work for older sites are different to the techniques that work for new sites.

by Patrick Altoft 05 February 2008 09:00am 0 comments

Do you track your Google rankings?

Offering monthly rankings reports has been historically one of the key methods SEO agencies use to prove they are performing well.

But are they worthwhile?

by Patrick Altoft 01 February 2008 08:36am 6 comments

Why you should steer clear of social media spamming

A number of services have sprung up over the past year that offer to help websites gain traffic from social media sites such as Digg , StumbleUpon and Reddit .

My advice is to steer well clear of them.

by Patrick Altoft 31 January 2008 08:30am 0 comments

Google reverses the minus six penalty

Some webmasters are rejoicing today after Google admitted it had accidentally given certain websites a penalty that moved them from first place to sixth place in its rankings.

by Patrick Altoft 30 January 2008 10:14am 0 comments

Do you really need a content management system?

Poorly designed content management systems (CMSs) can cause more problems for your website than any other single factor.

Your choice of CMS is therefore one of the most important decisions you can make.

by Patrick Altoft 29 January 2008 08:30am 1 comment

SEO strategy for new websites

Starting a new company is extremely hard, which is probably why most businesses fail within the first couple of years.

Challenges such as marketing and hiring the right staff are some of the major issues that even good managers struggle with.

by Patrick Altoft 28 January 2008 08:38am 3 comments

Are you breaking Google's rules?

Do you know whether your website is within the Google Guidelines ? When was the last time you checked your outgoing and incoming links? Do you know exactly what your SEO company is doing?

by Patrick Altoft 25 January 2008 08:30am 5 comments

Why you need to think about blog marketing

In the last three years, blog marketing has become part of the mainstream media and the most popular blogs have a built a huge amount of influence over people's perception of brands.

by Patrick Altoft 24 January 2008 08:30am 2 comments

How to target the lucrative long tail of search

Aaron Wall has an excellent post today discussing how websites can use the long tail to generate a lot more reliable traffic than simply going for the major keywords in a particular niche.

by Patrick Altoft 23 January 2008 09:17am 1 comment

A Webmaster's Guide to Digg

Most people have heard of Digg , the largest social news website in the world, but a lot of webmasters are not sure how it works and how they can become part of the Digg community.

by Patrick Altoft 22 January 2008 09:00am 0 comments