Patrick Eve

Patrick is the founder and CEO of TranslateMedia. TranslateMedia is an award winning translations agency with offices in London, Paris, New York, Hong Kong and Munich. The company specialises in translations for multinationals and organisations in the public sector and employs more than 2000 translators covering over 55 languages and multiple specialisms.

TranslateMedia is preferred supplier to a number of the leading law firms, banks, consultants, advertising agencies and government entities in the world. It is one of only four agencies in the UK to have been awarded the European Standard EN 15038:2006 for quality assurance. The company is a member of the ATC (UK) and ATA (US).

Extend your global social media reach by communicating locally

Giovanna Chirri, the reporter who broke the news of the Pope’s resignation, got the scoop ahead of other journalists because she understood the Latin in which the Pope made his announcement. She tweeted the news as others waited for the official translations to come from the Vatican.

Of course, this was an exceptional set of circumstances. I doubt there will be a sudden rush on Latin text books. But it does illustrate a point: to be understood by an audience, you must speak the same language.

English is the world’s most spoken language, and the language that has become the default for global businesses. It’s usually the starting point for campaigns both online and offline.

But while English is the most spoken language online, it only accounts for a quarter of all social content.

by Patrick Eve 01 March 2013 09:08am 0 comments

15 interesting facts about international social media use

Compiling our International Guide to Social Media has led us to some very strange places in social networks.

None more so than when exploring the most popular YouTube sites in Russia. For those who’d like to know, the third most popular Russian YouTube channel is guns and explosives channel Dmitri, with an unbelievable 478 million views, and 2.7 million subscribers (and rising every day).

by Patrick Eve 26 October 2012 09:22am 5 comments

Creating relevant social media campaigns in India

Last year saw the biggest ever trade delegation from the UK to India, as British businesses seek to capitalise on the growing Indian business market.

According to reports, the UK invests almost £9bn in India. In turn, India invests around £800m in the UK (almost double what it invests in the rest of Europe).

As a result of this booming economy, India’s digital market is growing fast. Currently, around 121m of India’s 1.2 billion people are online – a relatively small number proportionately, but 2012 is set for an explosion in internet growth, driven mostly by mobile.

India has a reported 700m mobile subscribers, with around 200,000 being added each day (many in rural areas).

The opportunity for social brands to capitalise on this boom is huge, if they get it right.

by Patrick Eve 01 August 2012 08:47am 2 comments

Multilingual e-commerce: US and UK trends

US internet retailers are more likely than their UK counterparts to target Brazilian and Chinese markets in the next year.

However, all agree that use of social media networks and website translations are fundamentally important tools for making progress into international e-commerce markets.

After attending two events, most recently the IRCE in Chicago, USA and the IRX in Birmingham, UK back in March, I found several crucial differences in the way that companies in the US and UK were approaching the various international retail markets.

by Patrick Eve 04 July 2012 16:42pm 10 comments

Five ways to market your brand abroad

William Hague’s recent call to British business leaders to ‘stop complaining’, ‘work harder’, and ‘get on a plane’ to find growth opportunities has angered some business leaders.

But an increasing number of UK retailers are discovering new markets abroad without getting on a plane. E-commerce, adapted websites and well-executed international internet marketing programmes are seeing UK business selling to Europe and beyond while keeping the business firmly rooted in home soil.

by Patrick Eve 30 May 2012 09:51am 7 comments

Managing your brand abroad: a guide to multilingual branding

We’re nothing if not resourceful in the UK. While high street sales may be dropping, a number of UK-based retailers are marketing themselves abroad, yet keeping the business (and product fulfilment) on UK shores.

Scottish brand Lyle & Scott, for example, has expanding markets in France, Germany and Sweden through e-commerce sites designed for those markets, while managing the business from its home in Selkirk.

by Patrick Eve 28 March 2012 12:14pm 9 comments