Pete Wailes
Pete has been active in the search industry for more than 9 years, and comes to search with a broad background of experience. As an adept digital strategist, with a strong grounding in both the marketing and code sides of the digital arena, Pete has worked for some of the biggest brands in the world.
In his many years in the industry as a consultant and in-house marketer, he’s accrued a vast amount of experience, specialising in SEO, PPC, CRO & social marketing. A public exponent of the concepts of link earning and audience/community engagement, Pete pushes the idea of focusing on the marketing side of "online marketing".
Pete’s also been known know to speak at various industry conferences, including SES, SMX, ThinkVis and more, as well as contributing to the bi-annual SEOmoz Search Engine Ranking Factors report.
There's been a lot of talk of late about the interaction of design and search. And with good reason. Much of what 
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