Pete Whitmarsh
I joined Search Laboratory as a PPC Account Manager in 2010 and gained experience managing a number of large Pay Per Click accounts across a wide range of different vertical sectors. In 2011, I took on the management of the growing PPC team, overseeing the account management of clients of all shapes and sizes. Our clients span 18 countries and we offer services in over 35 languages making our PPC truly global. Today we employ 11 PPC account managers and I enjoy driving the team forward and keeping abrest with the ever changing world of PPC. As Head of PPC at Search Laboratory I adopt a scientific and mathematical approach to SEM and always work to industry best-practice.
When planning and optimising PPC advertising, it's important to look at how external factors can effect its success. 
Widely heralded as a victory for Google, the recent outcome of the American Federal Trade Commission’s exhaustive 19-month investigation into allegations of anti-competitive practices nevertheless contains at least one point that should have some (minor but beneficial) impact on the PPC marketplace in the near future.
AdWords has made some giant steps forwards in 2012, but I still have a fairly substantial list of additional features that I would like to see soon.
This is one of the most common questions you’ll get asked as a PPC account manager. 
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