Poppy Elliott

In our stressful lives we are surrounding by a cacophony of sound that we have no power to stop. The louder the noise around us the more energy we waste to overcome it, and it is getting worse day by day. If we don’t do something about this soon, our ability to hear the subtle sounds around us will disappear. Quiet Mark is embarking on a journey to redress the situation, to create a demand for use of quieter technology in our homes, in our workplace and in the open air. Quiet Mark sprang from the response to public complaints received by the Noise Abatement Society’s 24/7 national noise help-line, concerning the volume of excessive noise made by household tools and appliances which invade the fabric of everyday life.

Quiet Mark brings the answer with a universal symbol and system of support for consumers and industry alike and is a vehicle to finance transformation of the aural environment for the benefit of all.

The search for cultural marketing benefits

Green is a great product marketing term. It’s almost perfect for every context, from those that are concerned about environmental impact, through to activists.

In between, there is a cultural change occurring and it is having a deep and lasting impact on marketing.

This middle ground is what I’d describe as Professional Green. This is a marketing space where brands can establish their credentials as aware, caring and proactive when it comes to The Environment.

Unfortunately early attempts to mix product marketing with environmental issues were branded as “green wash”.

That phrase was created purely as a negative response to the over-enthusiastic engagement by many brands that perhaps put more focus on being seen to be concerned about the environment, than actually having a positive impact.

Poppy Elliott

The search for cultural marketing benefits

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