Robert Andrews

Is the end of marketing really nigh?

In an FT opinion piece today, Maurice Saatchi, of all people, signals "The strange death of modern advertising" - the headline of an obituary for marketing.

Changing consumption habits brought about by an explosion in digital content, the breakdown of communal media consumption and the resulting erosion of attention spans are killing off the old-style industry, says the ad agency founder.

You know when you've been viralled

Ben Metcalfe reports British TV channels are now showing a Welsh spoof of the increasingly-infamous Sony Bravia commercial.

For the sunny slopes of San Francisco and an avalanche of bouncing balls, swap with the hills of Swansea and a cascading torrent of fruit, complete with that beautifully sleep-inducing Jose Gonzalez backing track.

PR bloggers stand up and be counted

My eyebrow raised this week when I read PR Week editor Danny Rogers' assertion in MediaGuardian: "There's a real lack of good PR blogs in the UK at the moment."

"Shurely shome mishtake," I thought, as the UK has a growing crop of decent online journals dedicated to analysing the increasing impact of new communications methods on corporate communications, marketing and media.