Ryan Sommer
A Silicon Valley native and PR professional with a tech writing background, specialized in consumer web launches, product review programs, social media momentum initiatives, and blog relations in U.S. and European markets.
Being at the forefront of social media PR, I understand SEO's "white hat" relationship with it very strongly, and I am well versed with new tracking and reporting methods that come along with it.
In 2010 I relocated to the UK in order to work as part of global marketing team for a consumer web product, and I have worked in London ever since through freelance consulting to the burgeoning startup scene and with the digital marketing intelligence community Econsultancy.
Specialties: Branding, identity, community building, community relations, market research, social media relations, user acquisition, web browsers, mobile, desktop software, social networking, web standards, open source, identity/OpenID, design, music, gadgets, blogging, SEO, content marketing
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In this Q&A, Brian gives us a preview of what to expect for his Integrated Marketing Week keynote, as well as insights into his writing/publishing process and where the future of marketing is headed.
Very few names carry global cache across a multitude of segments in digital and their overall digital transformation of business.
Our own CEO Ashley Friedlein and his latest work with the Modern Marketing Manifesto has worked tirelessly over the last decade to fit this mould.
Another pioneer, who recognized the significance of social and multi-channel convergence from the earliest stages is Brian Solis, Principal at Altimeter Group.
In the below Q&A, Brian and I chat about what to expect around his presentation, how data analytics and good design impacted the writing and delivery of his latest book: What's The Future of Business, and the latest trends in convergence and multichannel marketing.
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by Ryan Sommer
14 May 2013 17:13pm
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Last week we wrapped the second of our Integrated Marketing Week (#IMW13) video expert series via a Google+ Hangout.
The hangout featured Tom Cunniff from ANA Digital Marketing Committee, Jim Sterne of eMetrics Marketing Optimization Summit, and Jon Baron of Tagman.
The guys had a lively debate curated by our VP of research in the States, Stefan Tornquist, with audience interaction and questions via Twitter and YouTube.
Here's a breakdown of what was discussed:
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by Ryan Sommer
09 May 2013 17:01pm
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Email marketing is still one of the most effective channels for reaching your audience, but the inbox has become increasingly crowded these days.
Kickdynamic is a startup aiming to help you keep your message fresh through a product and analytics suite that puts live content in your control, post send button.
We spoke with Matt Hayes, Kickdynamic's co-founder to get a better picture of the product offering and the team's approach.
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by Ryan Sommer
13 May 2013 16:40pm
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Brush up on the themes that will be explored at Integrated Marketing Week (June 11-13) in New York with these free video expert series Google+ Hangouts.
Are you a CMO hiring developers to take full control of your brand's online presence?
The next Hangout (Wednesday, May 15) will focus on channel integration.
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by Ryan Sommer
13 May 2013 17:53pm
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As part of our Integrated Marketing Week speakers series, we have a great line up of experts in the digital and integrated marketing space.
Our fifth interview features Kerry Bennett, Vice President of Marketing & Communications at HauteLook.
Kerry has shaped HauteLook's aesthetic from the company's early days and currently oversees all communications, including public relationships, social media, creative, corporate communications, promotional merchandising, member insights and brand-to-brand relationships.
Read on for her views on search, social and the value of social engagement.
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by Ryan Sommer
07 May 2013 18:45pm
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As part of our Integrated Marketing Week speakers series, we have a great line up of experts in the digital and integrated marketing space.
Our fourth interview features Joe Meyer from HopStop, the number one ranked transit app in iTunes and Google Play.
Here Joe gives us the low down on working with big data and marketing smart when you are a small team.
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by Ryan Sommer
03 May 2013 14:06pm
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We're offering you the chance to get brushed up on the themes that will be explored at Integrated Marketing Week (June 11-13) in New York with these free video expert series Google+ Hangouts.
The next Hangout will be: Measurement, analytics, and attribution.
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by Ryan Sommer
30 April 2013 14:09pm
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Are you using video in your business content and SEO strategy? If not, you may be missing out on organic search, as well as ecommerce ROI.
Luckily startup 87 seconds is here to help you inform, pitch, sell, and explain your business through video.
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by Ryan Sommer
02 May 2013 15:22pm
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As content marketing and SEO grow in importance for all sorts of online business, so does the need for real-time keyword analysis.
Rankinity allows you to check positions of a website for certain keywords in all popular search engines in real time.
The founders of Rankinity are hoping that flexible reports and wide means for joint operation (it can take a lot of cross-department teamwork to successfully manage SEO) will make their service "an irreplaceable assistant both for a SEO savvy and a website owner".
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by Ryan Sommer
12 April 2013 18:22pm
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Curalate offers visual analytics for marketers looking for metrics on popular sharing platforms like Pinterest.
The startup recently announced Instagram reporting which makes it the first analytics provider to give metrics for Instagram and Pinterest within the same dashboard.
We spoke with Curalate to find out what has been making them tick.
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by Ryan Sommer
11 April 2013 17:23pm
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