Last week, ad:tech, “The Event for Digital Marketing” stormed its
multinational show into New York City’s Jacob Javits Center.
At some events, ad technology vendors can rely on marketers
to study their wares, because they are necessary for one aspect or another of contemporary
However, ad:tech is crowded with competing demands for attention.
Digital service vendors are in the curiously recursive position of having to market
themselves to digital marketers, in person.
What stood out? Why?
Wearing a fedora, bespoke Hong Kong suit, and
shirts with “007” embroidered on the breast pocket, Tomi Ahonen stands out in a
A former Nokia executive, and almost certainly the
most prolific business writer to fixate on monetizing mobile technology, Tomi
has been writing about mobile marketing since 2002.
He has written the first
business book on 3G: m-Profits: Making Money from 3G Services,
more recently The Insiders Guide to Mobile.
Tomi explains why mobile marketers shouldn't obsess over apps, but start with the basics...
Consumers are adopting innovations in mobile technology
so rapidly that statistics about Internet usage are out of date almost as soon
That said, at least 35% of all American adults own a smartphone, and at a minimum 16% of all emails are now being read on mobile devices.
Clearly, marketers need to make sure that their emails are optimized so that they can be viewed properly, no matter what device the consumer is using.
The audience at the Kindle Fire press event yesterday erupted into a froth of mechanical action the instant Amazon CEO Jeff Bezos walked onstage.
Clicking, snapping, tapping; several hundred silent announcers began telegraphing details to the folks back home. A day later, and those details have been spread all over the mediasphere.
But what's happening from a broader industry perspective?