Stefan Tornquist

Stefan Tornquist is an experienced entrepreneur, new media researcher and business manager. He's built a reputation as a thought leader in online marketing, as well as essential business issues, such as how to approach marketing and branding in an economic downturn. Stefan has authored dozens of reports across a wide range of online marketing tactics.

In February of 2010, Stefan joined Econsultancy as research director (later Vice President, Research) for the US. Econsultancy is a subscription-based online publisher and community with offices in London and New York. With 85,000 global members, it offers best practice reports, analysis and insight into the business of digital marketing and e-commerce. Econsultancy also trained more than 3,000 people last year via public and custom in-house trainings. Its teams in the US and UK run more than 100 events each year, ranging from roundtables to large conferences for 300+ delegates.

Tornquist is frequently quoted in the trade and business press. His commentary has been featured in the Wall St. Journal, Business Week and AdAge, as well as virtually every industry outlet. He's been a guest on CNBC's Street Signs, National Public Radio's Studio 360 and is a regular contributor to YourBusinessChannel out of the UK. Stefan maintains an active speaking schedule and has been a featured or keynote speaker at more than 100 corporate and industry events, as well as hundreds of webinars and virtual events. He's a member of the Internet Oldtimers Foundation and serves on their Membership Board.

Your tablet loves Mad Men: new report explores the multi-screen reality

Econsultancy has just finished a new report, The Multi-Screen Marketer, written on behalf of the Interactive Advertising Bureau and based on a survey to over 1,800 consumers.

The goal was to find out how they use a second screen while watching television and to help us understand the impact of these behaviors on advertising and marketing.

There's no shortage of research on the topic, so we focused on areas that believe to be the least examined (and most useful), including how different types of content correlate with multi-tasking, how the distraction of the second screen affects advertiser awareness and what consumers expect from their TV experience in the future.

by Stefan Tornquist 17 May 2012 17:18pm 0 comments

New Report: Display Advertising Best Practices - Author Q&A

Digital display is remarkably complex. Standard campaigns can involve multiple vendors of different technologies and types of media.

Today, Econsultancy launches Best Practices in Digital Display Advertising, a comprehensive look at how to efficiently manage online advertising. We asked the author, Chris O'Hara, about the report and work that went into it.

by Stefan Tornquist 22 March 2012 15:17pm 0 comments

Native American Lessons for Community Building - New Report

In the first of three reports, Digital Vision winner Allison Saur explores the power and role of Naming in building a digital community. Using the template of native tribes, the report outlines best practices for when and how to use naming to increase the loyalty of group members.

by Stefan Tornquist 12 March 2012 17:16pm 4 comments

Top 4.5 marketing lessons of the Rush Limbaugh PR fiasco

In less than a week, political radio host Rush Limbaugh has seen upwards of 30 sponsors flee his radio program. Their migration began in response to a public boycott campaign which has relied heavily on social media.

The actions and inactions of Limbaugh and the companies involved provide lessons for marketers in how to respond to crises, buy media and even outflank competitors.

by Stefan Tornquist 07 March 2012 15:14pm 1 comment

Marketer versus machine discussions dominate OMS 2012

If there was a theme to Econsultancy's session at the Online Marketing Summit in San Diego, it may have been marketer versus machine.

We looked at recent research studies that explore some of the major trends in marketing and technology and often, success has more to do with people and priorities than the technologies they use.

by Stefan Tornquist 08 February 2012 19:38pm 0 comments

Q&A: DJ Waldow on community building

Community is a word used all too often in the social marketing world, but what does it mean exactly?

What are the different kinds of community that companies are building or assisting online, and how do they contribute to business goals?

We discuss the answers with DJ Waldow, the author of Econsultancy's new series of reports on the topic.

The first report, Starting a Community, is available now to Bronze members and above.

by Stefan Tornquist 12 January 2012 17:04pm 1 comment

What's your Digital Vision?

At Econsultancy, we publish new ideas and research every day, but digital marketing is evolving too quickly to think that we have all the answers…or all the questions.

We want to know what creative people throughout the industry have on their minds and reward them for it.

by Stefan Tornquist 05 December 2011 17:00pm 2 comments

Seven steps to sublime (or at least successful) subject lines

In a world increasingly driven by content that's hiding in an email or behind a Tweet, subject lines are more important than ever.

In advance of a talk later this week at the Internet Marketing Conference in New York, here are some of the approaches and best practices in crafting better subject lines.

by Stefan Tornquist 18 October 2011 11:37am 8 comments

Q&A: Ritesh Patel on Saying “No” to Group Discounting and “Yes” to Social Media

Ritesh Patel is renowned as a marketer specializing in pharma. But today, we ask him about the lessons in digital marketing an up-market Indian restaurant.

by Stefan Tornquist 17 October 2011 12:27pm 0 comments

Agree to Disagree: TV vs Digital for reaching a large audience

We recently asked marketers whether TV was still necessary for reaching the masses. They disagreed with that idea by a large margin...but are they right? How do digital and TV match up when scale is the number one variable?

by Stefan Tornquist 02 August 2011 12:27pm 9 comments