Stefan Tornquist

Stefan Tornquist is an experienced entrepreneur, new media researcher and business manager. He's built a reputation as a thought leader in online marketing, as well as essential business issues, such as how to approach marketing and branding in an economic downturn. Stefan has authored dozens of reports across a wide range of online marketing tactics.

In February of 2010, Stefan joined Econsultancy as research director (later Vice President, Research) for the US. Econsultancy is a subscription-based online publisher and community with offices in London and New York. With 85,000 global members, it offers best practice reports, analysis and insight into the business of digital marketing and e-commerce. Econsultancy also trained more than 3,000 people last year via public and custom in-house trainings. Its teams in the US and UK run more than 100 events each year, ranging from roundtables to large conferences for 300+ delegates.

Tornquist is frequently quoted in the trade and business press. His commentary has been featured in the Wall St. Journal, Business Week and AdAge, as well as virtually every industry outlet. He's been a guest on CNBC's Street Signs, National Public Radio's Studio 360 and is a regular contributor to YourBusinessChannel out of the UK. Stefan maintains an active speaking schedule and has been a featured or keynote speaker at more than 100 corporate and industry events, as well as hundreds of webinars and virtual events. He's a member of the Internet Oldtimers Foundation and serves on their Membership Board.

Moments in Needless Bi-Polarity: Apps vs the mobile web

Maybe it's because we in the media crave dramatic tension, or because anyone on the sell side of mobile has a vested interest, but the mobile web vs. apps debate is still raging. It shouldn't be...

by Stefan Tornquist 16 June 2011 13:49pm 8 comments

How wise is the "conventional wisdom?"

In a discipline that's changing as rapidly as digital marketing, new ideas spread rapidly and even unproven concepts can have immense influence. They have the power to shape strategies and the budgets attached to them.

Sometimes those hot ideas turn into the next big thing, while others fizzle. But which ones? Econsultancy wants to know what you think.

by Stefan Tornquist 03 May 2011 19:36pm 0 comments

Optimism and uncertainty in media: the C-suite looks to the future

A new study by Econsultancy explores the opportunities and challenges in media and publishing using feedback from nearly 500 media company CEOs and senior executives.

by Stefan Tornquist 27 January 2011 14:35pm 1 comment

Our fatal attraction to numbers: Five data-related traps (Part one)

Marketers are adrift in a sea of data. Do we need a bigger boat? Some of the most common online data pitfalls are easy to identify, but hard to avoid. In Part One of this two-part series, we look at why 72.8% of surveys aren't valid -- and the phenomenon of testing against the wrong metric.

by Stefan Tornquist 16 March 2010 19:17pm 3 comments

Digital Cream Report Part 2: Social Commerce & Email

Last week some of us from Econsultancy US had the pleasure of traveling to London for the Digital Cream event (the equivalent of September's Peer Summit in New York). The day included a short talk on hot topics from the US perspective. In Part One, we looked at social media in general. This post finishes up with social commerce and email.

by Stefan Tornquist 12 March 2010 14:47pm 2 comments

Digital Cream Talk Notes Part 1: Social Media

Last week some of us from Econsultancy US had the pleasure of traveling to London for the Digital Cream event (the equivalent of September's Peer Summit in New York). Rebecca Lieb and I did a short talk made up of 5-minute bits on some hot topics from a US perspective. Naturally, social was the hottest of the hot. In Part 2, we'll look at Social Commerce and Email

by Stefan Tornquist 09 March 2010 21:24pm 0 comments