Tameka Kee

Tameka Kee has been covering the digital media industry with a focus on advertising, social media and video games for nearly four years.

Before launching Kee Consulting (clients include Econsultancy and SocialTimes Pro), she served as editorial director of DM2 Media, where she oversaw content development for DIGIDAY:DAILY, as well as the company’s roster of digital media and marketing conferences, including DPAC and DIGIDAY:APPS.

Before joining DM2, she served as a full time reporter for paidContent, covering the business of digital entertainment and gaming, and breaking news on companies like Electronic Arts, Playfish, Netflix and Facebook. Before paidContent, she covered search marketing for Mediapost.

Why people are friending your brand on Facebook

Startups like Klout may have a hard time convincing brands they can prove how influential social media followers are. But dozens of studies aim to figure out why consumers are mentioning, following, or friending brands via social media.

The latest is from Empathica, which surveyed over 15,000 Americans and Canadians, to deliver its take on who's following brands and why.

by Tameka Kee 08 December 2010 00:32am 5 comments

Ad agency acquisitions on the horizon for Time, Inc?

For content publishers to be successful, it's clear they must learn to monetize their content - not just create it. Nowhere is that more evident than with traditional magazine brands like Time, Inc. For them, the key to success seems to be thinking and acting more like ad agencies than publishers.

And if they can't think like an agency on their own, they'll acquire one instead.

by Tameka Kee 07 December 2010 18:40pm 0 comments

Three things to learn from Google's Gingerbread and Nexus S launch

Android handset

Google’s Android has already overtaken Apple’s iOS in terms of smartphone marketshare, and the onslaught shows no sign of stopping. The company launched Gingerbread, the latest version of its mobile operating system (OS) today, along with a new co-branded phone: the Nexus S.

The launch strategy behind Gingerbread and the Nexus S reveals how thinking about mobile devices (and how to sell them) is evolving at the Googleplex.

by Tameka Kee 07 December 2010 01:53am 1 comment

Zenith Optimedia: Display to grow in 2011, TV still ad king

Zenith Optimedia’s latest ad spend forecast delivers some stats most marketers are well aware of: Online ad spending is growing, while newspaper and magazine budgets keep shrinking. But there are definitely some interesting tidbits.

For example, increased spending on social media and online video are fueling growth in display. New tech advancements like HD and PVR are making TV even more attractive to advertisers.

by Tameka Kee 06 December 2010 19:33pm 0 comments

Can marketers accurately track audiences across devices?

Google tablet Marketers and publishers are excited about the tablet boom. But there are signs that tracking audiences (and ads) across all these mobile devices will be more difficult than initially thought.

There's already concern about the accuracy of online traffic stats from companies like Nielsen and comScore. How can advertisers and publishers trust that their audiences will be measured appropriately on an iPad, Samsung Galaxy Tab or other mobile device?

by Tameka Kee 06 December 2010 12:24pm 1 comment

Q&A: Edelman’s Monte Lutz on why PR firms are “owning” social

Are PR firms better at developing great social media strategies than digital or traditional creative agencies? Ask a brand with a social media “crisis” on its hands – and the answer may be yes.

At global PR agency Edelman, there’s a focus on evolving “social crisis management” into a unique expertise as well as a thought process infusing clients’ overall strategies. Monte Lutz, the firm’s SVP of digital, chatted with us about how and why that’s happening.

by Tameka Kee 03 December 2010 22:45pm 3 comments

Q&A: Jumptap founder Jorey Ramer on international mobile

Jorey Ramer, Jumptap Google gobbled up Admob and Apple ate Quattro, and now there are only a few independent mobile ad networks with any measure of technology or scale. Jumptap is one of them, though the company previously received investment from ad industry behemoth WPP.

Now, Jumptap can count Dentsu - one of Japan's largest advertising agencies - as a backer as well. Dentsu subsidiary cci has made a strategic investment in Jumptap. So we chatted with Jorey Ramer, the company's founder and VP of corporate development, about the deal, mobile advertising in Japan, and what we'll see in the US in 2011.

by Tameka Kee 03 December 2010 12:08pm 1 comment

Neuroscience-backed tips for effective iPad ads

If you’re thinking about running an iPad campaign, new stats from Universal McCann, Time, Inc. and EmSense – a neuromarketing company – offer insights into how to make your ads both effective and enjoyable.

The research focused on iPad owners' reaction to and cognition of ads as determined by sensors that monitored their brainwaves.

by Tameka Kee 02 December 2010 18:00pm 0 comments

Beyond cookies: digital fingerprints may track personal devices

The US Federal Trade Commission (FTC) has issued a comprehensive online privacy report calling on the industry to offer consumers a simple opt-out mechanism, i.e. a universal "do not track" setting on the browser. So what will the FTC think of the digital fingerprinting businesses a new crop of tech firms are trying to launch: targeting ads by tracking users' individual devices.

The promise is more accuracy and better targeting than cookies. But will the business model creep consumers out more than cookies already do?

by Tameka Kee 01 December 2010 21:28pm 4 comments

Why Google's ebook store could be better for indie publishers

Kindle Ebooks have been called the cornerstone of a new literary economy, and blamed for the slow death of so-called “tree books.” But recent spats between publishers and Amazon over pricing, and Apple over content control, have made the ebook market seem slightly less rosy.