Tameka Kee

Tameka Kee has been covering the digital media industry with a focus on advertising, social media and video games for nearly four years.

Before launching Kee Consulting (clients include Econsultancy and SocialTimes Pro), she served as editorial director of DM2 Media, where she oversaw content development for DIGIDAY:DAILY, as well as the company’s roster of digital media and marketing conferences, including DPAC and DIGIDAY:APPS.

Before joining DM2, she served as a full time reporter for paidContent, covering the business of digital entertainment and gaming, and breaking news on companies like Electronic Arts, Playfish, Netflix and Facebook. Before paidContent, she covered search marketing for Mediapost.

Increased online gameplay is changing e-commerce to g-commerce

Nielsen says people are spending more time online playing games than sending email – bringing new meaning to the phrase “everyone is a gamer.” How can marketers use the increase in gameplay to their advantage? For e-tailers, the goal should be to add gaming elements to the purchase process, also called “gamification.” That can be as simple as advertising in and around games, or as complex as revamping an entire Web site to include badges, points and virtual currency.

If it sounds like too much work, read on from some stats from Interpret that prove why gamers may be an e-tailer’s most coveted target demographic.

by Tameka Kee 05 November 2010 19:52pm 1 comment

Facebook launches location-based Deals - will users actually redeem them?

There’s a tug-of-war going on between location-based technology advocates and, well, the rest of the online population. Just 4% of online Americans are actually using location-based services, according to new data from Pew Internet. That paltry adoption hasn’t stopped startups like Foursquare and Gowalla from trying to entice advertisers to offer deals on their location-based platforms.

Now Facebook has entered the fray with its new “Deals” offering, which gives users exclusive deals when they check in at stores. Is it premature?

by Tameka Kee 04 November 2010 22:04pm 4 comments

Apps are hot, but mobileSQUARED says search rules the nearly $800 million US mobile ad market

The US mobile ad market will reach nearly $800 million in 2010. Nice, but just a pittance compared to 2015, when mobile ad spending will top $5 billion, according to data from mobile marketing research firm mobileSQUARED.

The firm’s latest report analyzed the state of the US mobile ad market, revealing that mobile search is the go-to marketing tactic as the mobile ad network landscape continues to grow more tangled and complex.

by Tameka Kee 04 November 2010 18:46pm 3 comments

Nestle’s augmented reality game blends technology and fun with solid branding strategy

Augmented reality (AR) advocates say that it's time for companies to start adding the unique blend of physical and virtual interaction into marketing plans now. While some brands still appear mystified (and scared, perhaps?) of the technology, others are proving that AR can serve as a highly effective, interactive marketing tool. CPG giant Nestle is the latest brand to experiment with AR, using it to turn an ordinary advergame into a memorable experience.

by Tameka Kee 04 November 2010 11:58am 8 comments

Forget engagement. Study shows online video ads boost purchase intent with no other paid media

“Want TV-style engagement with your ads on the Web? Go with online video!” That’s been the rallying cry of a majority of online video ad networks. But it's been difficult to prove that those “engaging” ads were actually effective at lifting key brand metrics like purchase intent on their own.

A new case study from a trio of online video providers gets beyond the ethereal “engagement” metric to show that online video ads are highly effective brand-building tools – even without the help of campaigns on other platforms.

by Tameka Kee 04 November 2010 00:00am 0 comments

Tips from AT&T on mining Twitter for customer service issues

Roughly one out of every five status updates on Twitter mentions a brand or product, which makes it a great platform for gauging consumer sentiment about existing products, and potential launches. Often, that sentiment is favorable - but even when it's not, companies don't have to be afraid. As AT&T shows, brands can mine Twitter for negative sentiment, and use those insights to help solve customer service problems in "real-time."

by Tameka Kee 03 November 2010 20:02pm 3 comments

Skittles shows brands how not to get a social media campaign to spread

Skittles UK Facebook Updater app

With tweens, teens and colorful candy-lovers as its target market, Skittles has been able to take many liberties with its social media branding. The company represents many of the cool things that can happen when a brand releases its tight grip on marketing. Unfortunately, its newest campaign is a prime illustration of how not to effectively "go social."

by Tameka Kee 02 November 2010 21:02pm 9 comments

Three questions about Twitter's new in-stream ads

When Twitter banned all third-party companies from inserting ads directly into users’ tweet streams back in May, the consensus was that it was because Twitter would soon be plugging its own ads into the timeline. “Soon” is now, according to a new report, which means marketers now have three options when it comes to buying Twitter-based ads. But will the new ads be a worthwhile investment?

by Tameka Kee 02 November 2010 11:51am 5 comments

New data proves your mobile marketing strategy must include Android

Launch an iPhone app and you can definitely reach the tastemakers. Launch an Android app, however, and you’ll ultimately be able to connect with the masses. At least, that’s what new smartphone marketshare data from technology research firm Canalys suggests.