Tariq Seksek

Planning to succeed in MENA? Think competitions, contests and sweepstakes

Contests and sweepstakes are lucrative in every market, but they're especially important in the Middle East, but these have to be planned and well thought of in advance.

Engaging with people on social networks in the Middle East

So you want to be active in social media and engage with your consumers and followers, but you're not sure if you can handle a negative situation?

Relax, it's not the end of the world. In this article, I'll be sharing with you a simple example that I faced not too long ago and how I managed to turn a potentially negative experience into a positive one.