Tina Whitfield

Tina Whitfield is CEO of EquisGlobal, a consultancy providing guidance on the mobile ecosystem. Most recently, she authored a comprehensive report - The Ultimage Guide to Location Based Services - covering the ecosystem players in location-based search technologies and advertising for mobile. Tina served as an executive consultant to Verizon Wireless, AT&T Interactive, and MyShape.com. Previously, Tina was appointed vice president of marketing for the much beloved Vindigo. Her knowledge is backed by 20 years of marketing, business development, and engineering management experience in San Diego's Telecom Valley and the Bay Area's Silicon Valley. Tina's career has spanned the development of many wireless industry 1sts for Qualcomm, Microsoft, Nokia, and marchFIRST/USWeb.

New century is seeing more digital developers put lipstick on a pig

Now, I adore pigs, saw "Babe" 11 times, don’t eat ‘em, and pet them at the kiddie zoos. Yet I would never encourage lipstick for an oinker. So why do developers of digital products that won’t sell, chirp: “Let’s spin the click potential, sell advertising on it, and give it away?”

Does mobile need an enterprise app store?

Are marketers including enterprise mobile applications in their media planning? Are deals to be done with big companies that have big B2B brands and their own micro -ecosystem? If you haven't thought enterprise yet, it's time to do so!

Look down from 40,000 feet and you will see two vertical channels for selling mobile phones: enterprise consumers and everyone else. The enterprise consumer acquires the mobile phone by purchasing the device from the market or receiving it from the I.T. department.