I’m a copywriter based in Norwich, UK, trading as ABC Copywriting. I’ve been writing and editing professionally for 17 years, first in publishing houses and design studios since 2005 as a freelance. Most of my work is now online, and often includes SEO. I do a lot of B2B, some B2C and also some speciality work like academic editing. I blog here and tweet here.
Is social getting too big to be cool?
For social sites, the graph points ever upwards. But will they always be cool enough to attract young users?
It’s an exciting time in digital. As the giants of the internet jostle for pole position, it feels like we’re moving into some sort of endgame.
Or, perhaps, the end of the beginning.
What you should really do on Twitter
Business users coming to Twitter receive some advice that may not help them in the long run. Here’s an alternative view.
I have now composed over 12,000 Tweets. Laid end to end, they’d make a decent-sized book. A really boring, intensely repetitive book about eating soup, last night’s TV and, from time to time, a little bit of copywriting.
When it comes to Tweeting, I’ve earned my stripes.
I’m not saying I’m a ‘social media expert’. But I do find that my experience clashes with some of the received wisdom about using Twitter for business. Here are five pinches of salt to go with some of the stuff you might read online.
Five questions your corporate blog should answer
Too many corporate blogs are the answer to a question nobody asked, serving up generic, me-too posts or even syndicated second-hand content.
Give your content a kick up the social by writing to answer these five searching questions...
What can we learn from @ShippamsPaste?
The @ShippamsPaste Twitter feed may have been a (very funny) fake, but there's much it can teach us about how social-media marketing should be.
Why you need a freelance copywriter
Using a freelance copywriter isn't just about flexibility and convenience. It's often the best way to get a quality result.
A few weeks ago, Sharon Flaherty wrote a guest post here entitled Want quality content? Produce it in-house. As her title suggests, Sharon argues that the best way to get high-quality content is to employ an in-house copywriter.
Although I commented on the post, I feel it deserves a more considered response, so here it is.
Ten reasons why marketers love new things
Smartphones, tablets, Foursquare, Quora, Colour, Google+… what is it this week? Whatever it is, if it’s new, marketers will be all over it like a cheap suit.
Here are ten reasons why...
What about the product?
Digital marketing campaigns sometimes seem to have drifted too far from the products they exist to promote.
The subjective web and digital marketing
The subjective web is the web we create for ourselves through customisation and personalisation. But is it all good news for marketers?
The five stages of content-marketing grief
Getting to grips with content marketing can be traumatic. Learn to recognise where your client is in the process with this handy guide.
Are we in a social media bubble?
In the years before the financial crisis, we saw asset values rocketing, a host of new buzzwords appearing and a shared conviction that growth would be eternal. So how is that different from social media right now?
