Tom Pepper

Tom Pepper is UK Sales Director at Vibrant Media, which provides the industry leading data-driven contextual advertising solution that enhances brand advertising across text, image, display, video and mobile platforms. With over 6,000 premium publishers, reaching over 250 million unique users per month, Vibrant gives top brand marketers the opportunity to deliver highly targeted advertisements within premium Web content and offers publishers premium editorial tools to re-circulate users throughout their websites. Vibrant was founded in 2000 and has offices in London, New York, Boston, Detroit, Chicago, San Francisco, Los Angeles, Paris, Hamburg, Munich and Dusseldorf. Vibrant's rapid growth has been recognized by the Inc. 500 and Deloitte Fast 50 lists. Vibrant has been named a "Best Place to Work” by Ad Age and Crain’s.

James Bond viewability will make the sky fall on banner blindness

Even Q’s most ridiculous gadgets of the past Bond films never went so far as presenting 007 with any sort of mind control device.

Perhaps such ideas, whilst hot topics in the late-50s and early-60s, were deemed too absurd for a series that has featured a laser watch, a cigarette that fires a rocket and, of course, an invisible car.

As the Bond franchise marks its 50th anniversary with the film Skyfall, another 50th anniversary – the debunking of subliminal advertising – would no doubt get missed.

In 1962 market researcher James Vicary finally revealed in an Ad Age interview that his 1957 experiments in subliminal advertising were a sham.