While copyright and monetisation issues don’t seem to be slowing down the popularity of Pinterest, brands are not only starting to create their own profiles – but also get more creative with campaigns based specifically around its functionality.
We wrote about 11 key ways brands could do this last month, and covered Peugeot’s efforts last week.
While airline bmi also recently created a 'Pinterest Lottery' that encouraging users to repin images of its travel destinations for the chance to win free flights.
Now feminine hygiene brand Kotex's efforts have come to light.
Here are the stories and links we’ve tweeted, posted, passed around the UK office and shaken our heads at.
Check back later to get the skinny on what our US team has been reading too.
Friends Reunited, the site best known for reuniting old school friends, is preparing itself for a relaunch.
This time, it’s positioning itself as the home of nostalgia online, celebrating “EVERY blast from the past” with a campaign that uses the phrase “Remember when?” to draw people in.
The new site is due to launch in the next few weeks, and encourages you to search for anything you can remember. You can "find, collect and share the memories you love with the people that were there too".
Once again we compile the most senior, surprising and influential job moves in the UK.
This time we cover a promotion at Asda, a shift in strategy at Ask Jeeves, a newly created role for Mindshare and a restructure at the top for TBWA/London.
Once again we compile the most senior, surprising and influential job moves in the APAC region.
This time we discuss a welcome move by Adshel's interim CEO, promotions at Droga5, a new production company for McCann and a senior hire at Mi9.
As part of his budget speech last night, George Osborne unveiled a film industry-style tax break that will help to encourage creative development in the animation and games industries.
Aardman Animations was highlighted as an example of British excellence – and Osborne said that the Government intends to keep ‘Wallace and Gromit’ exactly where they are.
Pharmaceutical company Boehringer Ingelheim is partnering with Kaggle, the platform that uses gamification to solve complex scientific problems, to create a new model relating to molecular development.
The company wants to use knowledge from the online scientific community to create a new model that will help its scientists accurately predict the biological response of molecules.
Not to be outdone by Channel 4’s announcement about new channel 4Seven at the FT Digital Media Conference a few weeks ago, Sky this morning confirmed details of its new web TV service, called NOW TV, at the opening keynote of the Media Guardian Changing Media Summit in London.
Sky’s Chief Executive, Jeremy Darroch, said that it would provide on-demand access to Sky content on a wide range of broadband-connected devices.
The launch of Google+ certainly put social search on the table, raising awareness within agencies and brands alike after an initial frenzy over the combined concept in 2010.
And while separately they have their strengths, it's not an either/or situation, or even placing more emphasis on one over the other - both are an essential part of a marketer's toolkit.
Like many others, MDG Advertising suggests that the two channels hold exponentially more power when marketers use them in tandem.
Social influence company PeerIndex this week closed a $3m Series A round of funding from a group of high profile angel and private equity investors.
Led by Antrak Capital, this includes former Thomson Reuters CEO Tom Glocer, Stephen Klein of Activebuddy fame (which went on to be acquired by Microsoft) and angel investor Sherry Costu.
With this money in the bank, and brands including Atlantic Records, Penguin Books and The O2 all lining up to use its scoring system for marketing purposes, the British contender to Klout is finding a niche for itself.
Whereas Klout is striving to be the 'standard for influence', targeting consumers' egos for the most part, PeerIndex is positioning itself as a leader in 'influence marketing'. We sat down with CEO Azeem Azhar to talk about developments in this space.