Posts tagged with 'ad spend'
The general consensus seems to be that the Great Recession will end sooner than later and, even if we've got some permanent scars, most of us in Internet Land will get back to business as usual.
But what if that's not the case? What if online publishers should be preparing for a protracted period of little to no growth in online ad spend?
Thanks to the 'Great Recession', few expected Q1 2009 to be a pretty quarter for ad spending in the world's most prolific advertising market, the United States.
Thanks to Nielsen (PDF), we now have some idea of the damage: a 12% year-over-decline. That amounts to a $3.8bn drop in the size of the total advertising pie.
Question: what percentage of global ad spend goes to internet ads?
Answer: about 10%.