Posts tagged with 'ad-supported content'

Can ad-supported hardware trump ad-supported content?

When it comes to online content, consumers by and large prefer to pay for it in attention rather than currency. As a result, it's no surprise that far more publishers have built successful ad-based business models than paid content business models.

Advertising, of course, usually isn't a path to easy money for publishers. Yes, advertisers love the internet, but digital still accounts for a minority of total ad spending, and advertisers generally pay less for digital ads than traditional ads.