Posts tagged with 'Add to basket buttons'
When a customer decides to add an item to their basket, what should an e-commerce site do? Should it allow them to continue shopping, send them straight to the shopping basket page, or provide the choice?
This may depend on the type of website, but there is a balance to be struck between encouraging the customer to complete the purchase as quickly as possible, and making it easy to add extra items.
I've been looking at several websites to look at button design, the language used on calls to action, and the transition between a customer adding items and the checkout process.